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Carol’s Daughter sold to independent entrepreneur after decade under L’Oreal USA’s ownership

March 9, 2025
in Lifestyle
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Carol’s Daughter, the hair and wonder line that centered on curly and coily hair, was lately offered to an unnamed impartial entrepreneur. The model, based by Lisa Worth in her Brooklyn dwelling in 1993, grew to become a family title in Black households, resulting in notable investments from celebrities like Jay Z, Will Smith and Jada Pinkett. Carol’s Daughter was acquired by L’Oreal USA in 2014; on the time, the model had reported web gross sales of over $27 million. 

Whereas the person that acquired Carol’s Daughter has but to be named, L’Oreal reported that the particular person has a confirmed observe report of buying and rising magnificence manufacturers. Worth will reportedly tackle a job as president and obtain an fairness stake within the model. Carol’s Daughter is shifting on from L’Oreal USA after a 10-plus 12 months relationship. 

“We’re happy with Carol’s Daughter’s lengthy legacy and the transformative influence it has had on the sweetness business. On the coronary heart of this legacy is Lisa Worth, an entrepreneur who has all the time been forward of her time and has constructed Carol’s Daughter right into a beloved model that has honored and celebrated ladies of colour for many years,” stated David Greenberg, the CEO of L’Oreal USA. 

In an interview with Girls’s Put on Day by day, Worth mirrored on the brand new chapter in her life after being with a big firm for the previous ten years. 

“I’ve all the emotions on the identical time, as a result of there’s positively pleasure about being impartial once more, however L’Oréal has been so nice,” stated Worth, who admitted “There’s disappointment that these folks that have grow to be like household up to now 10 years, a few of them I received’t be seeing regularly.”

She continued: “I really feel like somebody who has all the time executed a factor, after which received to go to high school and actually, actually be taught the factor, and now I get to do it once more alone with all of this schooling and information. So it’s fairly incredible.”

Worth shared that the Carol’s Daughter group at L’Oreal USA is welcome to come back along with her within the new area, however acknowledged that possibly all received’t be becoming a member of the brand new journey. 

“Individuals might be given the choice as a result of some individuals come to work at an organization like L’Oréal as a result of they wish to work at an enormous magnificence firm,” she defined. “They wish to have a profession that spans from hair to make-up to skincare, they usually could not wish to come and work for an impartial model, however those that wish to come are greater than welcome.”

As Carol’s Daughter begins its new journey as an impartial (once more), one one that has little doubt that they may proceed to achieve success is L’Oreal USA’s Greenberg. 

“We’re assured that, with Lisa Worth as president and the assist of its new accomplice, Carol’s Daughter will proceed to thrive for years to come back.”

Carol’s Daughter founder Lisa Price turned her passion into a side hustle into the American dream



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Tags: CarolsdaughterDecadeentrepreneurIndependentLOréalOwnershipSoldUSAs
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