Based on Cardi B, everyone is sporting Skims, together with her.
Forward of the discharge of the model’s latest cotton assortment on Oct. 19, the “Bongos” rapper is starring within the model’s newest marketing campaign, stripping down to only her Skims for the event.
Sporting darkish crimson hair, cream-colored nails, and an oatmeal-colored cropped tank and matching boxer temporary set from the road, a surprisingly soft-spoken Cardi points a declaration and a problem in one of many marketing campaign’s movies.
“Everyone is sporting Skims,” she says. “Are you?”
In marketing campaign photographs shot by prolific multimedia artist Vanessa Beecroft, Cardi additionally fashions an olive-colored Skims set, in addition to an up to date model of the model’s fan-favorite body-con costume in a deep teal shade. Based on Individuals journal, all the assortment is an up to date tackle outdated requirements, spanning lingerie and loungewear in new colours, cuts, and waistbands.
Skims founder Kim Kardashian teased the road forward of its Thursday launch by movies posted to social media.
Whereas Cardi speaks in hushed tones for the marketing campaign video, she goes full-on ASMR in an unboxing video uploaded to Kardashian’s Instagram tales. Within the video, Cardi whispers right into a microphone as she unboxes her new Skims items. “It comes on this plastic bag, so you already know no person put their p—- in your product,” she coyly notes.
In a launch obtained by Individuals, Cardi, who has “all the time cherished” the model’s cotton assortment, stated, “It’s so attractive and makes me really feel snatched but snug whereas hanging out at dwelling. The brand new kinds and colours I wore on set are even higher, and I can’t wait to put on them on a regular basis.”
Cardi joins a rising roster of well-known faces who’ve starred within the model’s shapewear campaigns, together with fellow rapper Ice Spice and singers SZA and Raye. For the reason that newest marketing campaign dropped, followers of each the model and Cardi have been raving about it.
On social media, followers have remarked on the rapper’s pure and understated styling for the marketing campaign, with some declaring they’re making their first buy. Many additionally noticed parallels with the viral Calvin Klein campaigns of the ‘90s and the early aughts. There have been fairly a number of who famous that Kardashian and Cardi are each Libras, making the debut of this collaboration particularly apropos throughout Libra season.
“This newest skims marketing campaign has been a deal with… (and it’s giving “present me your calvin’s” 2.0),” one consumer wrote on X, previously Twitter.
One other wrote, “Kim gone get each baddie for skims.”
Everyone might not be sporting Skims, however Cardi simply might recruit extra to the fold.
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