Cardi B is utilizing her platform to boost consciousness about an pressing trigger: the maternal well being disaster.
On Wednesday, October 15, the 32-year-old expectant mom of 4 and Grammy-winning rapper debuted a brand new marketing campaign with Bobbie, the mom-founded natural child method model, in a playful video rollout that launched her alter ego, “Cardi Bobbie,” and her new function because the model’s “Chief Confidence Officer.”
“Motherhood is an actual ass job,” Cardi B wrote within the caption of her put up on Instagram, sharing the video.
She added, “EVERY mother deserves to really feel assured they’ll ship their child safely, to really feel assured they’ll have protected paid go away with their new child, and to really feel assured they will feed their child with out judgment.’
Within the tongue-in-cheek clip, Cardi dons a mint-green peplum wrap prime with matching trousers and a pair of crimson bottoms as she takes late-night calls from different dad and mom combating baby-feeding woes. The “purchasers” on the opposite finish of the road are an eclectic, star-studded group, together with “Southern Attraction” star Madison LeCroy, chef Sophia Roe, skilled dancer Blake McGrath, and Mexican actress Carmen Aub—whom Cardi chats with in Spanish.
Between jokes and recommendation, she reminds dad and mom there’s no disgrace in issues like mixture feeding, teasing that if she’s “not responsible,” nobody else needs to be both.
A second video strikes a unique tone, with Cardi addressing the racial disparities in maternal well being outcomes. She factors out that Black and brown girls are 3 times extra more likely to die from pregnancy-related issues than their white counterparts and emphasizes that her partnership with Bobbie is about greater than feeding selections—it’s about schooling, entry, and group help.
“Each mom deserves to have a wholesome and protected supply,” the “Am I the Drama?” artist defined. “Each mom deserves to have a physician that cares about you and your child, not simply ‘oh properly, we delivered it, whether or not it’s protected or not…’”
Along with Cardi stepping in as Bobbie’s new “chief confidence officer,” the marketing campaign spotlights the model’s Natural Toddler Formulation and invitations dad and mom to name 732-QQ-CARDI to share their private feeding and parenting tales. These tales can be despatched on to lawmakers by means of Bobbie’s advocacy arm, Bobbie for Change—and a choose few callers can be chosen to obtain three months of paid parental go away, mirroring the proposed Household Act’s $580 month-to-month profit, or $1,740 complete.
Nevertheless, not everyone seems to be applauding the partnership. Some critics are questioning Cardi’s resolution to work with a method model in any respect, given the historical past of Black and brown moms being pushed to make use of method over breastfeeding and the way a lot of an advocate for breastfeeding she’s been. Then others have questioned Bobbie’s resolution to work with the outspoken rapper, citing her ongoing, extremely public social media feuds with Nicki Minaj and extra as a distraction from the trigger. The model, nonetheless, is standing firmly by its selection.
In response to a touch upon Instagram the model wrote, “We are able to’t converse to Cardi’s posts on X, however we will converse from our expertise working along with her over the course of this marketing campaign that she’s been nothing however a fierce advocate for mothers and ladies, a beautiful mother, and a devoted associate who authentically cares about these important points.”
