Artistic influencer and dressmaker Craig Jacobs – whose label Fundudzi by Craig Jacobs proudly celebrates its twentieth anniversary this 12 months, is returning to Cape City Style Week (CTFW) on Saturday, after a 14 12 months hiatus.
CRAIG JACOBS RETURNS TO CAPE TOWN FASHION WEEK
Cape City Style Week: The Edit Spring Summer season 24 takes place this weekend on the Hollywoodbets Kenilworth Racecourse from Friday 29 November. Artistic influencer and dressmaker Craig Jacobs is making his return this season after a 14 12 months hiatus.
“For my return to CTFW, this assortment is about simplicity, intention and which means. It’s a reductive exploration of id – who we’re, the place we’ve come from and the place we’re headed. There’s power in quiet, considerate storytelling, and I hope this assortment captures that spirit,” mentioned Jacobs.
Jacob’s label, Fundudzi started as a couture label. Later, the label expanded into unbiased boutiques, partnered with certainly one of South Africa’s greatest retailers, and transitioned from primarily womenswear to menswear.
“Right this moment, in retail we provide menswear (designed to be worn to anybody who appreciates our considerate design, irrespective of their gender) and a bespoke couture service for event put on and formal apparel, together with tailor-made fits and night robes. Nonetheless, we don’t tackle many new purchasers – I choose to collaborate with those that align with my imaginative and prescient and ethos fairly than function as a designer on demand service,” he mentioned.
Jacobs’ creations might be proven at Cape City Style Week: The Edit Spring Summer season 24: South African Designer Present II on Saturday at 17h00 together with Gavin Rajah and Craig Port.
JOURNALIST TO FASHION DESIGNER
Jacobz revealed that he attended many style reveals as a journalist and realised he might do it too.
“It occurred purely by likelihood. I usually joke that I’d attended far too many style reveals as a journalist and naively thought, ‘I might do that’. What actually reworked that concept into actuality was assembly an unimaginable designer, Pumla Ngxekana. We shared a mutual ardour for making a label that mirrored a contemporary African sensibility. Collectively we launched Fundudzi in November 2004. Whereas Pumla ultimately pursued different pursuits, together with her personal label Soul Spice, I selected to hold on the journey with Fundudzi,” he mentioned.
“With my background in media and sociology, I used to be pushed from the begin to inform African tales by way of cloth, whereas fostering a deeper consciousness of what we put on. This ethos is embodied within the title Fundudzi, which refers to a sacred lake of the vhaVenda individuals. Based on legend, one can hear their ancestors drumming beneath its waters at night time. Fundudzi serves as a vessel to share these tales, celebrating the wealthy cultural tapestry of the African continent,” he continued.
CRAIG JACOBS ON 2025 FASHION TRENDS
“A query which, as a journo I all the time ask, however as a designer is a pet hate. Ha! The primary factor to pay attention to is that style is a barometer and reactor to what’s going on on the planet – the tectonic plates are shifting and hopefully we might be transferring away from style designed for memes to one thing quieter and extra considerate,” he mentioned.
Check out our ideas on SA Style Week AW25.
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