Supply: Tony Bowen / Dunkin’
Two of our favourite voices ever have collaborated as soon as once more. Proceed studying to see Goonica and The Voice Bible of their newest duet, if you’ll.
Brandy and Monica have reunited in a recent and playful means, starring in Dunkin’s new marketing campaign for the Cereal N’ Milk Latte. The advert riffs on their iconic rivalry from “The Boy Is Mine,” this time with the tagline “The Latte Is Mine.” Within the spot, the 2 singers humorously bicker over who will get the latte earlier than a cup magically seems, bringing again the witty chemistry that made them cultural icons within the late ’90s.
The drink itself blends espresso with cereal-infused milk and marshmallow taste, tapping into childhood nostalgia with a grown-up twist. Alongside the advert, Dunkin’ is releasing limited-edition merch, making the marketing campaign as a lot about popular culture as it’s about espresso.
The timing of the spot isn’t any coincidence! It arrives simply as Brandy and Monica step again into the highlight collectively. Their relationship has lengthy fascinated followers, starting with their 1998 mega-hit “The Boy Is Mine,” which spent 13 weeks at #1 and cemented each as R&B powerhouses. Whereas their careers took completely different paths and had been usually marked by rumors of rivalry, the 2 reunited for performances and even a Verzuz battle in 2020 that reminded the world of their plain affect.
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It’s Official! Brandy & Monica Are Co-Headlining Their First Tour—And Sure, It’s Known as ‘The Boy Is Mine’
Now, they’re taking it full circle with The Boy Is Mine Tour, their first-ever joint headlining tour. Operating from October to December, the 27-city enviornment trek will characteristic particular company Kelly Rowland, Muni Lengthy, and American Idol winner, Jamal Roberts. The tour is greater than a nostalgic throwback.
It’s a celebration of two ladies who formed fashionable R&B, lastly sharing the stage in a means followers have dreamed of for many years. Mixed with their Dunkin’ spot, Brandy and Monica are reclaiming their shared historical past on their very own phrases, exhibiting that their bond is as culturally highly effective because it was in 1998.
Take a look at the brand new Dunkin’ spot, together with some images from the marketing campaign beneath! For extra data on the upcoming The Boy Is Mine Tour, go to: https://blackpromoterscollective.com/theboyismine/
1. Behind The Scenes
Supply: Dunkin’
