by Nahlah Abdur-Rahman
June 30, 2025
The model has revolutionized the eyewear business via its inclusive match frames with cultural touches.
Sam’s Membership consumers now have a brand new Black women-owned eyewear assortment to discover whereas in-store. Vontélle Eyewear will debut its signature shades at choose shops nationwide.
The luxurious model will convey its eye-catching designs to 80 shops, introducing its culturally impressed kinds at Sam’s Membership Optical Facilities. The prescription-ready frames is not going to solely assist consumers with their imaginative and prescient, but additionally categorical their on a regular basis style with glasses that showcase their distinctive fashion and tradition.
Since its inception, Vontélle has emerged as a game-changer within the eyewear business via its incorporation of designs stemming from African, Caribbean, and Latin cultures. Past their vibrant appears, the frames additionally present an inclusive match for various faces. The frames are available sizes that accommodate totally different facial options, resembling wider nostril bridges and better cheekbones, guaranteeing all might be snug and classy with a pair.
Now, the Black women-owned model will broaden its viewers and mission even additional via this partnership with Sam’s Membership. As a beacon of variety, additionally they hope the inclusion of their signature assortment will present a brand new luxurious expertise to on a regular basis American consumers.
“We’re thrilled to convey our model to Sam’s Membership and attain a broader viewers who values each fashion and luxury,” stated Nancey Harris, co-founder and COO of Vontélle, in a press launch shared with BLACK ENTERPRISE. “This collaboration permits us to broaden our mission of illustration and inclusivity in eyewear, making luxurious accessible to extra households throughout America.”
Based in 2020 by Harris and Tracy Inexperienced, Vontélle resolved a necessity for inclusive becoming within the eyewear business whereas additionally embracing cultural fashions. Past this, the model affect extends to world upliftment of underserved communities via imaginative and prescient care and eyewear merchandise.
Its partnership with Sam’s Membership additionally speaks to this overarching mission to rework the eyewear business.
“This relationship displays a shared dedication to innovation, inclusion, and client selection,” added Inexperienced, co-founder and CEO. “We’re excited for Sam’s Membership members to expertise eyewear that actually displays their id and elevates their on a regular basis look, together with our children’ frames from our collaborations with Nickelodeon, like SpongeBob and Naevia’s Magic Glasses, the younger writer’s Rainbow & Glitter frames.”
Sam’s Membership additionally launched a press release, praising Vontélle as a “good match” for its body choices. The retailer, a subsidiary of Walmart, additionally emphasised its dedication to having manufacturers replicate consumers’ distinctive identities and values.
“At Sam’s Membership, we’re dedicated to providing our members merchandise that replicate their values and individuality,” stated Kara Russow, Service provider, Sam’s Membership. “Vontélle’s daring, inclusive designs are an ideal match for our optical assortment, and we’re proud to assist convey their mission to extra communities.”
RELATED CONTENT: Get Into These 8 Black Caribbean Youngsters’s Books For Caribbean Heritage Month
