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Black Restaurant Week spotlights black-owned businesses

April 2, 2024
in Black Media
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Black Restaurant Week is again in Houston, and this yr, the competition will concentrate on selling Black-owned companies and Black professionals within the enterprise! The concept is to place companies with out the funds for costly advertising and marketing methods within the limelight. How cool is that?

Black Restaurant Week is underway now and runs via Sunday, April 14.

This would be the week’s ninth marketing campaign, the place Houstonians can uncover Black-owned eating places, meals vehicles and dessert locations throughout Houston, Beaumont and different surrounding metro areas. The choice of eating places contains a numerous palate — with flavors from African-American, African and Caribbean cuisines.

“Most companies shouldn’t have advertising and marketing/PR/promoting {dollars} to advertise their enterprise; thus, Black Restaurant Week, LLC. was developed to shine a lightweight on minority companies, aiding them in constructing neighborhood consciousness to extend their backside line,” mentioned Kelly Taylor, founding father of the competition.

Right here is the record of the taking part eating places:

Reggae Hut

Juliet

The Fry Guys

Legendary Vibes, LLC

This Little Cake of Mine Dessert Bar, LLC

Waters Edge Vineyard & Bistro

The Candy Swirl

Chef Tarrance Michael

Culinary Cognition Catering, LLC

FRNDS Restaurant & Lounge

Pur Noire City Wineries

B’s Wine Bar

Fry Daddy’s

Chasin’ The Style

Chef Baker’s Place 2LLC

The Smoke

Black Woman Tamales: Mango Deli and Cafe

Park Place @ The Boardwalk Steakhouse & Grille

Style of Nigeria

Krab Kingz Antoine

Gottis Restaurant & Bar

Ray’s Actual Pit BBQ Shack

Cajun Avenue

The LaRoux Desk

Peppaz HTX

Wing Quarter Daiquiris & Creole Kitchen

Consolation Foodies

LA Burgers and Daiquiris

Houston That is It Soul Meals

Cool Runnings Jamaican Grill

Ms. Myrtle’s Bakery Shoppe

Twisted Grilled Cheese

The historical past of Black Restaurant Week

Black Restaurant Week is an experimental advertising and marketing company based in 2016 by three pals — founder and managing companion Warren Luckett, managing companion of operations Falayn Ferrell and managing companion of selling Derek Robinson.

Their purpose was to rejoice the various kinds of meals inside the Black neighborhood. The group, in collaboration with firms and neighborhood companions, organizes culinary occasions and advertising and marketing campaigns to make clear companies battling funds.

Since its inception, the group has supported greater than 3,000 restauranteurs, bartenders, cooks, caterers and meals vehicles. They’ve expanded to 11 different markets throughout North America.

Per the Impartial Restaurant Coalition, 500,000 eating places and bars are confronted with uncertainty due to misplaced income and elevated debt. Furthermore, 1.1 million minority-owned companies face quite a lot of challenges and disparities in terms of buying funding.

“COVID-19 modified the panorama since 2020,” Luckett mentioned in a press release. “Now, the worth of meals is hovering. From being neglected for revitalization funds to inflation, most Black-owned culinary companies can’t afford commercials/PR/advertising and marketing to construct consciousness and appeal to prospects.”

Observing these challenges to such companies, the non-profit arm of Black Restaurant Week, Feed the Soul Basis, began a cohort program to financially and professionally assist marginalized restaurant entrepreneurs via the Restaurant Enterprise Growth Grant Program.

In 2022, Feed the Soul Basis’s grant aimed to award 30 small companies with $10,000 monetary stipends and enterprise improvement companies to deal with a post-COVID world’s eating calls for.

“Small companies are nonetheless in restoration mode due to a two-year lengthy pandemic. It’s our duty to make sure they don’t seem to be going through these hardships alone,” Ferrell had mentioned then.

She additionally spoke concerning the success of this system in revitalizing Black companies.

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