by Nahlah Abdur-Rahman
February 10, 2025
Izina is predicated in Burundi, and helps native artisans in its operations.
Izina Hair is a Black-owned model forming its personal unifying motion via its locs extensions.
Paying homage to the roots of the pure hair type, Izina paves its approach via the hair business inside its operations. Based by pure hair advocate Diana and enterprise associate Jordane in 2021, their mission to offer ladies with loc extensions began in Burundi.
“We needed to create one thing that really represents us,” Diana instructed BLACK ENTERPRISE. “Too typically, our hair is manufactured removed from house, with out our enter. We knew we needed to change that.”
The journey to the East African nation additionally led them to construct partnerships with native artisans to type the locs. Now, Izina affords extensions that assist these communities whereas showcasing delight in Black hair.
Usually, many hair distributors produce the strands in Asian nations for customers with Black and African identities. With Izina, a purchase order not solely furthers this Black-owned model but additionally gives financial alternatives for artists of the diaspora.
She added, “Each loc we create is a step in the direction of financial independence for our communities. We’re not simply promoting hair; we’re constructing a legacy.”
Diana’s private story additionally led to the creation of Izina and its value-based operations. After years with a relaxer, Diana returned to her pure curls and documented her journey on social media. Generally known as “NaturallyDidi,” she inspired others to ditch the chemical compounds and embrace their pure magnificence, sparking the thought for Izina.
“Going again to my pure hair was a turning level for me,” she detailed. “It wasn’t nearly aesthetics, it was about reclaiming my identification.”
With Izina’s values of heritage, authenticity, and confidence, prospects are participating within the inclusive initiative. With its premium loc extensions, the model has developed a rising clientele whose empowerment can be the prize.
Whereas many hair extensions deal with Western magnificence beliefs, Izina strives to do the alternative. Their locs stand for one’s historical past and tradition and nonetheless present a magnificence expertise that represents a larger trigger.
“We dream of a world the place African magnificence is widely known on a world scale,” Diana says. “And we gained’t cease till that occurs.”
Celebrating the range and fantastic thing about Black hair is step one. By championing African artistry and excellence, Izina Hair hopes to cleared the path with for-us-by-us hair purchases.
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