BIA RELEASES RAISED ME- A REIMAGINING OF PETEY PABLO’S “RAISE UP!”

THIS ONE FOR NORTH CAROLINA!!! And… all the remainder of us summer season music lovers! Attractive hip hop songstress, BIA releases Raised Me (pay attention HERE) – a catchy and poignant retelling of Petey Pablo’s iconic regional anthem, “Elevate Up.”

The “Complete Lotta Cash” rapper’s reimagined observe comes courtesy of leisure firm Mass Attraction; in partnership with Google Pixel and Sony Music Leisure’s Licensed as a part of the “Pixel RePresents” collection. In honor of Hip Hop’s fiftieth anniversary, Pixel RePresents elevates girls in Hip Hop by showcasing a few of at this time’s most promising feminine rappers. All whereas re-envisioning genre-defining period transcending songs.

BIA’s bars are powered by her hard-won self-assurance. The Boston-bred platinum worldwide music star has hustled for years to create her personal model of narratively wealthy and emotional music. BIA initially got here up in Boston, and at 14, she was hanging round battle rappers within the studio. Earlier than lengthy, she opened on excursions for Ariana Grande and Pusha T. Now, she’s laying the inspiration for a boundless future, with a imaginative and prescient for singular greatness.

Nonetheless, main as much as the discharge of Bia’s “Raised Me,” each Lola Broke and Flo Milli threw their proverbial hats into the ring with “Blind Em,” a nod to the Clipse’s enduring hit “Grindin” and “B.T.W” a intelligent spin on Too $hort’s “Blow The Whistle” respectively. Every reconceptualized observe comes with distinctive paintings photographed on a Google Pixel 7 Professional With Actual Tone expertise, which equitably captures and represents all pores and skin tones. Cool.

BIA RELEASES RAISED ME- A REIMAGINING OF PETEY PABLO’S “RAISE UP!”

“Raised Me” is accompanied by a BTS video, an interview collection, and social marketing campaign, directed by Creator Labs artist Myesha Evon Gardner. Movies will even dwell on EBONY.com, which serves because the central hub for all RePresents BTS content material. “B.T.W,” “Blind Em,” “Raised Me,” and each subsequent launch will culminate within the Pix Tape EP, slated for launch in August alongside the fiftieth anniversary of Hip Hop. Subsequently, preserve the calendar marked and prepared.

Pixel RePresents is a part of Mass Attraction’s Hip Hop 50 initiative, a world, multifaceted landmark celebration commemorating Hip Hop’s fiftieth 12 months. Past Pixel RePresents, Mass Attraction has tapped Google Pixel because the unique handset machine for Hip Hop 50. Moreover, Mass Attraction has partnered with Licensed, the digital vacation spot platform celebrating SME’s Hip Hop catalog, to unveil 50 product releases in honor of Hip Hop’s fiftieth birthday.

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