Beyoncé’s hair care model, Cécred, is making energy strikes. The 30-time award-winning model is formally increasing into retail, securing a serious partnership with Ulta Magnificence—the nation’s largest magnificence retailer. Beginning April 6, 2025, Cécred will hit the cabinets of greater than 1,400 Ulta Magnificence shops nationwide and on-line, marking the largest unique hair launch in Ulta’s historical past.The timing is not any coincidence—this retail enlargement comes proper as Cécred celebrates its one-year anniversary. Since its disruptive debut in February 2024, the model has been redefining the hair care sport with science-backed formulation designed for all textures and kinds. Now, with Ulta’s full-service salons and big attain, Cécred is about to take professional-quality Black hair care to the subsequent degree. Customers will quickly have entry to the whole Basis Assortment, together with fan-favorite Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and the model’s latest innovation, Restoring Hair & Edge Drops.Ulta is rolling out the pink carpet for this unique partnership, going past the cabinets with customized in-store fixtures, eye-catching shows, and salon takeovers that immerse buyers within the Cécred expertise. Anticipate to see life-size, shoppable installations of the model’s glossy, patent-pending bottles, making certain Cécred’s presence is unmissable.With this transfer, Cécred isn’t simply increasing—it’s solidifying its spot as a powerhouse within the magnificence trade, bringing luxurious, science, and texture-inclusive care to an excellent wider viewers. Come April, Ulta Magnificence is Cécred territory—get able to refill.
