Beyoncé launching hair care brand

Beyoncé is launching her personal hair care model.

The Grammy-winning star has teased the arrival of her Cécred model, and the “Loopy In Love” hitmaker let her followers know to anticipate extra information later this month.

“Hair is sacred. The journey begins Feb 20. Go to CECRED.COM.” she wrote alongside a video teasing her transfer into the sweetness world.

Beyoncé beforehand hinted on the upcoming challenge in Might 2023, alongside a photograph shoot of her styling her curls in entrance of the mirror.

She mirrored on her “first job” cleansing up in her mom’s salon, noting how the hair and wonder world has lengthy been related to her music.

“What number of of ya’ll knew my first job was sweeping hair in my mama’s salon? Future’s Little one obtained our begin by performing for purchasers whereas they had been getting their hair performed,” Beyoncé reminisced about her time working for her mother, Tina Knowles.

“I used to be uncovered to so many various sorts of entrepreneurial girls in her salon. I noticed firsthand how the methods we nurture and rejoice hair can straight impression our souls. I watched her heal and be of service to so many ladies,” the Renaissance celebrity added.

Now, the “Break My Soul” singer needs to proceed that “legacy,” and she or he’s excited to share Cécred with followers.

“Having realized a lot on my hair journey, I’ve all the time dreamed of carrying on her legacy. I can’t wait so that you can expertise what I’ve been creating,” she added.

Knowles has labored as a dressmaker. She beforehand revealed her well-known daughter had “perhaps 150 costumes” made for her “Renaissance World Tour” that ended up not being worn.

“She nonetheless has perhaps 150 costumes that she hasn’t worn, however each evening she did at the very least 4 to 5 new costumes. Really, she advised me she wished to have a couple of stylist. I really employed 4 folks — it could have been unattainable. We had over 600 costumes to select from,” Knowles mentioned on “Sherri” final yr.