*BET has introduced the launch of the BET Creator Studio, a brand new initiative aimed toward giving culture-focused creators the assets and attain of the BET model. The Studio’s flagship sequence, “THE JASON LEE SHOW,” is ready to premiere Wednesday, April 8, at 8:01 AM ET/7:01 AM CT on BET.com and BET’s official YouTube channel.
Jason Lee, a media entrepreneur and CEO of Hollywood Unlocked, will anchor the sequence. Episodes will drop weekly and supply a mixture of behind-the-scenes glimpses into Lee’s every day life alongside in-depth conversations with celeb company. The present seeks to disclose the untold tales and figures shaping modern tradition whereas illustrating the technique and energy behind constructing affect throughout a number of fields, per the information launch.
“I’ve been in rooms most individuals won’t ever get into and now I’m bringing audiences with me,” Lee mentioned. “This present isn’t nearly leisure. It’s in regards to the energy of tradition: the way it’s constructed, the way it’s stored, and the way it’s used. BET provides us the platform to inform that story on the scale it deserves.”
The BET Creator Studio is designed to function a hub for Black creators, offering each rising and established expertise with instruments, infrastructure, and distribution channels. The platform will help quite a lot of codecs, together with podcasts, digital sequence, short-form content material, and social-first campaigns, with the purpose of assembly audiences the place they’re whereas serving to form the way forward for Black storytelling.
“Black creators have all the time pushed tradition, now we’re giving them the infrastructure to personal it,” mentioned Orchid Richardson, SVP of digital & social at BET. “The BET Creator Studio is the place genuine storytelling meets critical distribution, and that mixture is extremely highly effective.”
Lee brings intensive expertise in media and management, from founding Hollywood Unlocked to serving as Vice Mayor of Stockton. He has additionally launched initiatives just like the Hollywood Unlocked Influence Awards and secured a $12.4 million grant for the Hollywood Cares Basis, reflecting his dedication to cultural affect and group growth.
Via its portfolio of manufacturers, together with BET, BET+, BET HER, and VH1, BET reaches audiences throughout streaming, digital, stay occasions, and international platforms, offering culturally resonant content material that highlights the creativity, affect, and variety of the Black expertise.
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