by Kandiss Edwards
January 30, 2025
Jordan Williams, founding father of Excessive Voltage Nails, is making her mark within the DIY magnificence trade.
Inflation within the magnificence trade is rising on the identical price as the general financial system. The expensive companies are prompting many to hunt alternate options to conventional beauty therapies. Folks throughout numerous demographics are turning to DIY approaches for lashes, hairstyles, and nails.
Jordan Williams created Excessive Voltage Nails to capitalize on this new wave of self-maintenance. She gives press-on nails with a number of design kinds, able to put on at an reasonably priced value.
BLACK ENTERPRISE spoke with the businesswoman about launching the press-on nail line and scaling up.
Williams started her journey making an attempt her hand on the conventional face-to-face nail utility methodology however discovered the atmosphere inhibited her capability to create at her highest capability.
“I used to be a bit defeated; the atmosphere was excessive strain. Shoppers had been sitting proper in your face, and the service took so lengthy,” she mentioned.
Whereas the pandemic was a curse for a lot of, it turned out to be a blessing for the metaphorical “magnificence faculty dropout.”
Specializing in her expertise for creation and her want to thrive within the enterprise world, she launched Excessive Voltage Nails in 2019, providing handmade press-on nails with distinctive designs. With many individuals at residence throughout quarantine, there was an inflow of time for people to discover ways to carry out their very own magnificence upkeep, and Williams took full benefit.
Following Excessive Voltage’s slogan, prospects have embraced the concept to “keep pressed however by no means pressed.” They will benefit from the comfort and affordability of press-on nails with out the stress of lengthy wait occasions at nail salons or paying exorbitant costs for magnificence companies.
“All of us really feel good after we look good. This endeavor is real; it comes from the guts,” Williams mentioned.
Providing almost 50 distinctive nail designs, Jordan is at the moment a one-woman present. Nevertheless, she has plans to scale up by coaching design techs and making concrete plans to develop her already thriving enterprise. When requested what units her aside, she emphasised the range of her merchandise.
“I imagine we have now essentially the most selection in nail form, measurement, shade, and design. We provide brief nails, lengthy nails, extra-long nails, and customized units. When prospects ship me customized units, I’m typically shocked by the inspirational pictures. I ponder, ‘Who can create this?’”
The reply is that Jordan and Excessive Voltage can create this—and a lot extra.
Excessive Voltage Nails now additionally sells jewellery. The addition was an impressed advertising resolution. Searching for methods to advertise her enterprise, Jordan realized that almost all interactions got here from nail artwork when fashions wore jewellery, significantly rings. Seizing the chance, she added jewellery gross sales to her choices. The merchandise rapidly expanded to incorporate anklets, earrings, and bracelets, though they promote out quick.
Williams continues to community and strategize to maintain her model on the forefront of everybody’s thoughts. In 2024, she created the Manicure and Mimosas occasion in Washington, D.C., to community with different influencers and enterprise homeowners within the magnificence trade. Manicures and Mimosas proved a profitable approach to community as the occasion will develop to incorporate New York in summer season 2025.
Now, on the cusp of her thirty first birthday, Williams is poised to host the Vixens Day Celebration. Turning her deal with celebrating life, the entrepreneur goals to create enduring merchandise and branded occasions.
Excessive Voltage Nails has a sturdy stock and can quickly supply manicure instruments, lashes, an expanded jewellery choice, and much more distinctive and numerous nail units.
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