Beauty Brand Turns Into A Multiple 6-Figure Business

by Daron Pressley

March 9, 2024

The shea butter-based oatmeal and brown sugar exfoliating cleaning soap bar did not begin as a enterprise enterprise however as a Trinidadian mom’s desperation to alleviate her daughter’s eczema.

It was 2003 when Kimo Bentley crafted her first cleaning soap bar in her New York condominium. The shea butter-based oatmeal and brown sugar exfoliating cleaning soap bar didn’t begin as a enterprise enterprise however as a Trinidadian mom’s desperation to alleviate her daughter’s eczema.

Bentley poured her coronary heart and soul into making a pure treatment for her daughter’s pores and skin situation, however little did she know that this humble act of maternal care would sow the seeds for a profitable magnificence enterprise to return. Bentley started by giving freely the $5 oatmeal and brown sugar exfoliating cleaning soap bar to mates, neighbors, and household. She solely thought of promoting the cleaning soap as soon as cash appeared in her mailbox from individuals to whom she gave the cleaning soap to assist relieve their eczema. Quickly turning into often called “the cleaning soap girl,” Bentley determined to transition from her profession at Bosley Medical to a full-time entrepreneurial journey in esthetics. 

Magnificence spending by Black customers reached $9.4 billion in 2023, a $1.3 billion improve from the earlier yr. Armed with an understanding that Black individuals’s expertise throughout the magnificence trade is markedly extra irritating, Bentley got down to create a high quality product (and providers), understanding that Black customers usually tend to be dissatisfied with their hair care, make-up, and skincare choices than non-Black customers.

What began as a $5 bar cleaning soap (at the moment retailing for $7.50) has advanced right into a full line of skincare merchandise, the Kimo Bentley Aesthetic Clinic and Med spa in Downtown Silver Spring, Maryland, and 2024 revenues of $800,000. 

BLACK ENTERPRISE lately talked to Bentley about her skincare work trip, navigating the immense challenges of being a solopreneur, and beginning small with a single product. 

Beginning Small, Dreaming Large

Bentley recalled the early days of her entrepreneurial journey, reminiscing, “I began with only a easy oatmeal and brown sugar cleaning soap bar. I believed within the energy of pure components to nourish and rejuvenate the pores and skin, and I wished to heal my daughter naturally.” 

Regardless of her modest beginnings (making her cleaning soap bar out of her dwelling), Bentley’s dedication to high quality and her imaginative and prescient for her model by no means wavered. “I knew that if I stayed true to my ardour and targeted on delivering distinctive merchandise, success would observe,” she stated.

In 2006, Bentley determined to immerse herself in skincare schooling. She set two targets after finishing aesthetics programming and acquiring her license to deal with pores and skin. “Creating high quality skincare merchandise and educating girls of colour about skincare remedies was and nonetheless is my focus,” famous Bentley, now an internationally licensed esthetician. “I’ve been within the magnificence trade for over 20 years, and to this present day, shoppers inform me a supplier stated they aren’t a candidate for a particular therapy. And this isn’t true in lots of circumstances.”

Navigating Challenges and Embracing Progress

Like several entrepreneur, Bentley confronted her fair proportion of challenges. From sourcing high quality components to navigating the complexities of producing and distribution, she encountered obstacles that examined her resolve. Nonetheless, every problem grew to become a chance for development and studying. 

“Each setback is an opportunity to reassess and refine my strategy,” Bentley mirrored. “I by no means overlooked my targets, which retains me going even within the hardest instances.”

One in every of Bentley’s most important challenges and setbacks got here in 2018, when Walgreens ended its distribution settlement with Kimo Bentley All Pure Magnificence Skincare merchandise. “I used to be damage,” Bentley stated. “It felt like a big blow, particularly contemplating the hassle and dedication I poured into growing my merchandise.”

As a substitute of dwelling on the setback, Bentley noticed it as a chance to reassess and strengthen her model. “I noticed constant teaching as a chance to develop and scale,” she stated. “I sought further instructional alternatives and coaching packages to develop my talent set and develop my model.” 

Empowering Others, Giving Again, and Trying to the Future

As Bentley’s enterprise scales, she stays dedicated to giving again to her group and empowering others. She strives to uplift aspiring entrepreneurs, significantly these from underrepresented backgrounds within the magnificence trade, via mentorship packages and charitable initiatives. “I imagine in paying it ahead and utilizing my platform to create alternatives for others,” she said. “Success isn’t just about private achievement; it’s about lifting others alongside the way in which.”

With a rising presence within the magnificence trade, being named one in all “24 influencers making Black magnificence historical past” by Essence, and sharing talking phases with important influencers, Kimo Bentley’s journey is much from over. Regardless of the challenges, she continues to innovate and broaden her product line, Medspa, and a soon-to-open Esthetics College. “I’m excited concerning the future and its prospects,” Bentley stated. “There’s nonetheless a lot extra I need to accomplish, and I’m able to tackle no matter challenges come my approach.”

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