Atlanta noticed crimson in one of the simplest ways when boss baddie Ari Fletcher gathered a room full of ladies for “With Love: REMEDY”, an invite-only Galentine’s affair rooted in magnificence, intention, and connection.
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BOSSIP’s very personal Lauryn Bass was on the scene to get an unique take a look at the non-public event.
Supply: Lauryn Bass / @itslaurynbass
Held at Bloom Bar within the metropolis’s Buckhead neighborhood, the gorgeous celebration provided a refreshing shift away from conventional Valentine’s Day expectations. As an alternative of centering romance, Fletcher created house for sisterhood, self-love, and affirmation, setting the tone for an evening designed to make ladies really feel seen.
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“I feel we glorify Valentine’s Day as one thing between people who find themselves collectively,” Fletcher advised BOSSIP. “And I’ve been desirous to unfold love over my homegirls, simply ladies. Everyone deserves to really feel stunning from the within out.”
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For Fletcher, the night served as a reminder that celebration can exist past {couples}, creating intentional moments for ladies to collect, join, and uplift each other.
A Multi-Sensory Celebration With Intention
The venue was reworked right into a romantic, immersive house layered in wealthy crimson tones, cascading florals, and heat candlelight, creating an environment that felt intimate but elevated forward of Valentine’s Day.
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Music curated by DJ Traci Steele crammed the room, placing a steadiness between celebration and connection.
Greater than 80 visitors gathered all through the night, together with creatives, tastemakers, and notable attendees similar to superstar hairstylist Smug Tae, recording artist Lightskin Keisha, and clothier Shane Justin. Conversations flowed simply as visitors moved between magnificence moments, cocktails, and curated model activations.
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Treatment As A Feeling, Not Simply A Look
As founding father of Treatment by Ari, Fletcher emphasised that her model is constructed round how ladies really feel, not simply how they give the impression of being.
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“With Treatment, I all the time need individuals to really feel like once they put my merchandise on, not solely do you look good, however you’re feeling good,” she mentioned. “That’s why I’m so into what I put into my merchandise.”
Consolation stays central to the model’s identification.
“I don’t prefer to be uncomfortable with my make-up,” Fletcher defined. “My merchandise really feel good on my pores and skin. They really feel good on my lips. They really feel good on my face, on my physique.”
Company have been capable of expertise Treatment firsthand by interactive moments, together with a customized magnificence picture sales space and a playful claw machine stocked with complimentary lip merchandise, mixing luxurious with enjoyable.
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Girls Supporting Girls, In Actual Time
That sense of intention didn’t go unnoticed by attendees. Creator and visitor Chinya Ani described the night time as each inspiring and refreshing.
“The occasion may be very stunning,” Ani mentioned. “You may inform she’s deliberately placing effort into her model, and that’s inspiring to see right here in Atlanta.”
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She additionally highlighted the real connections being made all through the room.
“Individuals are truly having conversations and talking to one another,” Ani mentioned. “I met a feminine DJ, I met the tequila model proprietor that’s being sponsored. It’s good to see ladies popping out and supporting different ladies.”
That very same spirit prolonged to the occasion’s sponsors. Sue Hrib, proprietor of BIATCH Tequila, shared why partnering with the occasion felt pure.
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“There’s nothing extra iconic on a girl than her lip,” Hrib mentioned. “A BIATCH is a fierce, unapologetic lady. Who doesn’t wish to be that?”
Having recognized Fletcher for the reason that early days of Treatment, Hrib mentioned the second felt full circle.
“I’ve recognized Ari for a very long time. She did certainly one of her first Treatment movies at my home,” she mentioned.
Because the night time got here collectively, the message remained clear.
“It’s about being a girl, being proud to be a girl, and utilizing our group to assist each other,” Hrib added.
Closing Second
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Because the night wrapped, “With Love: REMEDY” stood as greater than a Galentine’s celebration. It mirrored Fletcher’s capability to translate affect into intention, mixing magnificence, group, and self-affirmation into an expertise that felt private but elevated.
For these trying to expertise the model past the occasion, Treatment by Ari’s full magnificence assortment is out there now at RemedyByAri.com, the place the main focus stays on merchandise designed to really feel simply nearly as good as they give the impression of being.