Recognized for his distinctive mix of streetwear aesthetics and cultural storytelling, Anwar drew inspiration for this assortment from his love of farm-to-table residing. To deliver the Homegrown assortment to life, he conceptualized and directed a visually beautiful mini-documentary filmed on a farm in Goleta, CA, nestled in Santa Barbara County. That includes Anwar, his spouse, and their 4 youngsters, the marketing campaign superbly captures the essence of household, group, and sustainability—the core themes behind this assortment.
With costs starting from $9.98 to $21.98, these things aren’t simply trendy but additionally reasonably priced, staying true to Walmart and Carrots’ dedication to creating vogue accessible to all. Black Love sat down with Anwar to talk concerning the new assortment, which is now accessible on-line and at 1,000 Walmart places nationwide.
Black Love: How did you first get entangled in vogue?
Anwar Carrots: My first involvement in vogue could be my first official job working retail at Rogue Standing which was primarily based in Venice on the time and owned by Travis Barker and Rob Dyrdek based by Johan Esbensen RIP however previous to that modeling for Stussy in 2006. Solely as an eponymous model, Puma gave me my first world look again in 2014.
BL: Are you able to inform us extra concerning the inspiration behind the Homegrown assortment?
AC: Lots of my inspiration comes from parts of life I’d like to include into my very own. With Carrots, I’ve all the time been drawn to the juxtaposition of farming and vogue. For Walmart, I leaned into the homestead idea—the concept all the pieces you want may be present in your individual yard. That mindset ties in completely with each my private aesthetic and Walmart’s essence, as I see Walmart because the go-to place for all the pieces you want on your residence. On a private observe, I’ve all the time envisioned a homestead life-style for myself and my household, so this collaboration felt like the right manifestation second!
BL: What was it prefer to direct a documentary with your loved ones? What was your children and spouse’s response to the shoot and the movie?
AC: Documenting and archiving have been a part of my life from day one, so having the ability to contain my household in all the pieces I do is actually a dream come true. It will probably positively be a problem juggling all of the totally different wants and feelings, however we all the time get the job completed it doesn’t matter what! On the finish of the day, my children get to have these wonderful visuals that embrace them, they usually love seeing themselves in photographs and movies. Actually, they’re all the time camera-ready [laughs]! As for my spouse, she loves the tip outcomes after all of the work and time it takes to handle these 4 wonderful creatures!
BL: How would you like shoppers to really feel after they’re carrying your garments?
AC: I need shoppers to really feel like they’ve been part of Carrots’ progress from an aspirational standpoint. For these simply discovering the model, I need them to really feel seen, like they’re placing that shit on whereas retaining it reasonably priced for themselves and their households—if they’ve children. Finally, I simply need them to really feel good understanding they’re rocking a model that represents the tradition with substance and wholesomeness.
BL: What’s your favourite piece from the Homegrown assortment and why?
AC: Every bit is my favourite. It doesn’t matter what you select, you possibly can combine and match virtually all the pieces within the assortment, and all of it works collectively harmoniously. That’s been intentional since I sprouted out of the bottom in 2015.
AC: From right here, I’d like to be finest associates with Walmart! I’ve massive hopes and desires of doing extra of those releases and exploring all the chances that may come from Walmart’s ecosystem and product vary. Past that, I’m targeted on regular progress, creating extra merchandise, and constantly studying and adapting because the years go by and life retains evolving. Endlessly a scholar.
