Prime Video has greenlit “Don’t Be Shy,” an authentic romantic comedy produced by Alia Bhatt and Shaheen Bhatt via their Everlasting Sunshine Productions banner, with Grishma Shah and Vikesh Bhutani serving as co-producers.
Written and directed by Sreeti Mukerji, the coming-of-age movie facilities on Shyamili “Shy” Das, a 20-year-old whose meticulously organized life begins to unravel when an surprising flip of occasions sends issues spiraling past her management. Mukerji beforehand labored on the route groups of Bollywood hits “Yeh Jawaani Hai Deewani,” “Ae Dil Hai Mushkil” and “Brahmastra Half One: Shiva.”
“We’re thrilled to collaborate with Alia Bhatt and Shaheen Bhatt on this extraordinarily enjoyable but heat romantic comedy, with a outstanding character like Shy Das at its coronary heart,” mentioned Nikhil Madhok, director and head of originals at Prime Video India. “Alia’s innate intuition for tales which are emotionally wealthy, deeply relatable, and immensely entertaining shines via on this younger grownup story about friendship, love, and rising up.”
Madhok highlighted the undertaking’s female-forward narrative, describing the writing as contemporary, relatable and humorous with earnest characters. The movie options an authentic rating by composer Ram Sampath.
“At Everlasting Sunshine, we’ve all the time wished to again tales that really feel trustworthy and voices that really feel their very own,” mentioned Alia Bhatt, co-founder of Everlasting Sunshine Productions. “This movie instantly spoke to us due to its sincerity and coming-of-age lens and Sreeti’s ardour and vitality naturally fed into the spirit of the story.”
Bhatt described the undertaking as significantly significant for each herself and Everlasting Sunshine Productions, praising Prime Video as a associate that persistently takes daring inventive calls and helps distinctive storytelling.
Everlasting Sunshine Productions was based in 2021 by Bhatt, considered one of India’s most distinguished actors, and her sister Shaheen Bhatt, writer of the bestselling psychological well being memoir “I’ve By no means Been (Un)Happier.” The manufacturing home’s debut characteristic, “Darlings,” co-produced with Pink Chillies, premiered on Prime Video in 2022 and marked director Jasmeet Okay. Reen’s first movie. The corporate subsequently produced the Prime Video collection “Poacher,” directed by Emmy winner Richie Mehta, and “Jigra,” an action-adventure helmed by Vasan Bala and co-produced with Dharma Productions.
Prime Video’s Indian authentic content material contains collection “Paatal Lok,” “Mirzapur,” “The Household Man,” “Panchayat,” “Made in Heaven” and “Citadel: Honey Bunny,” together with authentic movies equivalent to “Shershaah,” “Sardar Udham” and “Maja Ma.”
