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African brand Tongoro accuses Balmain of copying jewel designs

January 22, 2024
in Lifestyle
Reading Time: 2 mins read
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Senegalese luxurious vogue model, Tongoro has accused artistic director, Olivier Rousteing’s Balmain of stealing their face jewelry designs throughout Paris Vogue Week on Saturday, 20 January.

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TONGORO ACCUSES BALMAIN OF STEELING JEWELLERY DESIGNS

After seeing the seen similarities between the Balmain face jewels and the “Cairo” face piece, Tongoro founder, Sarah Diouf took to social media to precise her disappointment. She additionally shared how irritating it’s when “Western manufacturers declare African creativity” with none recognition.

“The seen similarity of the piece introduced by @olivier_rousteing for his Balmain FW24 Males’s assortment to ours, is a difficult and painful occasion”, Sarah notes.

The style designer additionally questioned when greater manufacturers will cease being “impressed” and as an alternative truly give credit score to smaller scaled African luxurious manufacturers.

Saraf Diouf continued: “…questioning but once more the precise regards Western manufacturers declare to have in the direction of African creativity whereas brazenly saying being « impressed » by it… How lengthy?”.

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PAYING HOMAGE TO AFRICAN COMMUNITIES

Aside from voicing out her disappointment and ache, Sarah additionally shared the importance of her model, Tongoro in addition to sharing the inspiration behind her iconic face jewelry that has been beforehand worn by the likes of Naomi Campbell, Alicia Keys and Beyoncé.

“In Could 2019, we have been introducing our jewelry line, that includes the ‘Cairo’ face jewelry piece. Impressed by the Woodabe tribe males’s make-up, the face piece was first introduced in our « Tongoro Tribe » assortment runway present in Dakar, paying homage to African nomadic communities”, the Tongoro dressmaker defined.

“Straight off the runway, we’ve adorned mannequin Naomi Campbell and singer Alicia Keys with it”, she added.

Sarah continues: “The piece rapidly turned successful and a staple of Tongoro’s line when fiercely styled by Zerina Akers on #Beyoncé for the Lion King’s « Spirit » video, which turned one of many many memorable cultural moments we’ve managed to create with the model”.

Balmain is but to touch upon their allegations.

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CLICK HERE TO READ MORE ARTICLES BY WANIQUE BLOCK





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Tags: AccusesAfricanBalmainbrandcopyingdesignsjewelTongoro
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