Dwell occasions promoter AEG Presents U.Ok. has rebranded and expanded its comedy division.
Following the appointment of comedy specialist Georgie Donnelly as head of comedy, Donnelly is increasing the division to embody leisure, which is mirrored within the title change from comedy division to comedy and leisure.
The division, which can proceed to advertise high comedy expertise, can also be increasing its head depend, lately hiring junior promoter Ophelia Francis. Extra hires are set to be confirmed sooner or later.
The change displays AEG Presents U.Ok.’s transfer into stay podcasts and different types of stay leisure: the promoter lately introduced a brand new tour for “The Relaxation is Politics” podcast, hosted by former authorities spin physician Alastair Campbell and cupboard minister Rory Stewart, which is without doubt one of the U.Ok.’s hottest podcasts.
Among the many stay leisure occasions AEG has overseen lately embrace Millie Bobbie Brown’s guide launch, a stay Q&A with Ryan Reynolds at London’s o2 enviornment and the stay model of veteran BBC interview present “Desert Island Discs.”
“During the last yr we now have been constructing the vary of reveals that the division promotes so it made sense to have a brand new title which displays that,” mentioned Donnelly. “While the comedy scene within the U.Ok. continues to be so vibrant, there are all types of reveals that we’ve discovered audiences are considering coming to. Now we have had a giant give attention to podcasts for instance having grown ‘The Relaxation is Politics Dwell’ present from the London Palladium to the upcoming o2 efficiency. Myself and the group are excited and energised for the yr to come back. “