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Addicted to hollow words – New African Magazine

December 20, 2025
in Black Media
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We Africans are very engaged in speaking up Africa at conferences and within the media, however will we truly measure the implementation of all these high-sounding concepts?

Right now, someplace on the earth, there’s most likely a convention about Africa occurring – or about to start.

We’re in a golden age of conferences, boards, summits and roundtables, the place dialog appear to be a precedence for the choice makers driving Africa’s growth agenda.

The themes hardly ever change, and the protagonists repeat the identical well-worn pro-Africa phrases: ‘Africa is open for enterprise’; ‘Africa has the world’s youngest inhabitants’; ‘Six of the ten fastest-growing economies are in Africa’; ‘By 2050, one in 4 individuals on earth shall be African’.

The statements are true and so they sound hopeful, however they lack the substance to make them actually significant. And extra importantly, the narrative they put out, is considered one of a continent that’s stuffed with potential and risk, however by some means by no means fairly crosses the ending line.

Possibly it’s the headlines proclaiming ‘new partnerships’, ‘new investments’, ‘new offers’, as if the continent resets to zero after each new deal. It’s onerous to seek out the follow-up tales as soon as the signing ceremonies are executed. It appears nobody is within the quantity of people that profit.

Take the African Continental Free Commerce Space (AfCFTA) – the only most important initiative to come back out of the continent in years. I don’t hear a lot discuss in regards to the variety of companies scaling regionally, or the quantity of transactions utilizing the Pan-African Cost and Settlement System (PAPSS).

This isn’t to say there isn’t a progress. The problem is that we appear unable to articulate the impact these initiatives are having – at greatest our proof is anecdotal – and we don’t centre affect in our conversations.

Maybe now we have forgotten within the midst of the on-stage applause, that growth calls for not solely funding and partnerships but additionally tales that rely and sharing what has been achieved.

Think about if the media spoke of progress on their pages and each main African convention included a ‘progress session’ – an area the place high-profile audio system reported again on what they achieved for the reason that final gathering.

Measuring achievement

Think about in the event that they had been grilled on the kilometres of street constructed, megawatts of energy linked, commerce volumes elevated and startups scaled. As a result of progress to odd residents is when a mine employee in Zimbabwe can feed his household and ship his kids to high school on his earnings; when a Nigerian producer can promote items to Zambia with out weeks of customs delays; or when a rural family in Malawi can have electrical energy for twenty-four hours in a day.

So subsequent time you hear somebody at considered one of these conferences saying ‘Africa is rising’, ask them to specify which African leaders are holding it up and the way.    

Once you hear them say ‘Africa has the world’s youngest inhabitants’, ask them to speak in regards to the precise variety of tutorial and vocational establishments they’re constructing to rework the youth into property for his or her international locations.

Once they discuss in regards to the ‘fastest-growing economies in Africa’ ask them to focus on the infrastructure they’ve constructed and the enabling insurance policies they’ve handed to permit native companies to develop.

Once they say ‘Africa is open for enterprise’, push them on which international locations have moved up the Ease of Doing Enterprise index and which firms have grown market share.

Once they say ‘by 2050, one in 4 individuals on earth shall be African’, ask them to share the variety of new properties which have been constructed and the meals safety initiatives in place to assist the numbers.

The subsequent time we collect at a grand resort to debate Africa’s future, let’s ask a easy query: what did we do since we final met?

As a result of till Africa measures its personal success, the story of its failure will hold defining it.



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