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Simply forward of his debut vogue present as Louis Vuitton’s Inventive Director of Menswear, Pharrell Williams boldly unveiled a pregnant Rihanna because the marketing campaign’s unlikely face.
Pharrell posted a photograph of the marketing campaign on an enormous billboard June 15. Rihanna rocked a pixelated black and gray jacket over her uncovered and burgeoning child bump. The mother-to-be carried a espresso in a single hand whereas armed with a number of of the luxurious vogue model’s iconic monogram luggage in quite a lot of eye-catching colours.
Each Rihanna and Pharrell posted the marketing campaign as promotion for Louis Vuitton’s Spring/Summer season Menswear 2024 present.
Instagram customers confirmed like to the Pharrell x Rihanna collaboration. A lot of the commentary surrounded a pregnant girl because the face of Louis Vuitton’s menswear marketing campaign.
Pharrell’s advertising and marketing selection was an sudden however welcome thought for commenters who felt Rihanna rocked her child bump simply in addition to the luxurious model.
Within the feedback of the celebrities’ respective posts, Instagram customers stated,
“Having a pregnant girl mannequin a males’s line is the following degree we wanted👏🤩🤯💚💛❤️💙.”
“It’s the pregnant girl starring in a males’s luxurious vogue marketing campaign for me.”
“Slaying the boys’s catalog >>.”
“IT GIRL. With youngster or with out. Breaking obstacles and setting the usual. Her standing as a vogue icon is solidified FOREVER.”
“This child already headlined the Tremendous Bowl & is now starring in a Louis advert. Iconic.”
Louis Vuitton’s Spring/Summer season Menswear 2024 vogue present goes down in Paris June 20.
Pharrell’s gender-fluid advertising and marketing transfer with Rihanna because the marketing campaign’s face makes a robust assertion in regards to the tenure he’ll have because the class’s artistic director. As of now, it’s giving free and future-focused.
The hip-hop titan took over as the primary successor within the position of design visionary Virgil Abloh following the latter’s passing in November 2021. Learn extra about Abloh’s legacy under.
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