Amsterdam’s Van Gogh Museum turns 50 in 2023. The museum, devoted to the artwork of one of the vital well-known artists on this planet, attracts over two million guests annually.
But, regardless of his fame at present, Vincent van Gogh allegedly made just one documented sale of a portray throughout his lifetime. This was The Purple Winery, produced close to Arles in Provence within the autumn of 1888.
The enlightened purchaser was Belgian painter Anna Boch, whose brother was a detailed pal of the artist. She noticed the colourful panorama on the 1890 exhibition of the avant-garde group Les XX, of which she was a member.
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The value was 400 francs, the equal of round US$2000 (£1649) at present, and would have appeared like an enormous windfall to the struggling Van Gogh. If it had been offered at public sale at present, the identical portray might count on to fetch upwards of 100 million US {dollars}.
Van Gogh dreamed of reaching posthumous fame and it was not lengthy after he took his personal life in July 1890 that the marketplace for his footage started to develop.
Boch went on to purchase a second portray, Peach Blossom within the Crau, in 1891. In the identical 12 months Vincent’s artwork supplier brother Theo died of syphilis. Van Gogh had given a handful of works to the artists’ color service provider Père Tanguy in Paris, nevertheless it was Theo’s widow, Jo van Gogh Bonger, who would inherit the majority of his huge oeuvre, making her the principle supply of his work.
In consequence, she managed the marketplace for Van Gogh in Paris, Berlin, London and, finally, New York.
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EUROPE’S ART MARKET DISCOVERS VAN GOGH
In 1901 the French poet Julien Leclercq, with Van Gogh Bonger’s help, organised the primary Van Gogh retrospective on the Bernheim-Jeune gallery in Paris. The occasion introduced Van Gogh to the eye of the German supplier Paul Cassirer, who went on to create a marketplace for Vincent’s work in Berlin, supported by the influential artwork historian Julius Meier-Graefe.
By 1914 it was estimated that as many as 120 footage by Van Gogh had been in German collections and his work shortly elevated in worth.

In Britain, in the meantime, the artwork supplier with the closest hyperlinks to Van Gogh was Alexander Reid. In 1887 Reid labored alongside Theo on the agency of Boussod & Valadon in Paris and briefly shared an condominium with each Van Gogh brothers.
Nevertheless, regardless of his shut bodily resemblance to the artist (two portraits of Reid by Van Gogh, now in Glasgow and Oklahoma, had been initially catalogued as self-portraits), it was not till the early Nineteen Twenties that he started to exhibit and promote his footage to wealthy industrialists in Glasgow and London. Among the many most vital was the Scottish collector Elizabeth Workman, the spouse of a profitable ship proprietor.
Crucial early collector of Van Gogh’s work was one other enlightened girl, Helene Kröller-Müller, who – though German by delivery – was based mostly in Rotterdam within the Netherlands.
Suggested by the Dutch painter and critic Henk Bremmer, she purchased her first work by Van Gogh in 1908. Supported by her industrialist husband Anton (who was initially sceptical of her new-found ardour), she went on to accumulate no fewer than 91 work and over 180 works on paper.
Together with Cassirer, Bremmer helped to push up the value of Van Gogh’s work. In consequence, fakes began appearing in numerous galleries and exhibitions. Essentially the most well-known forgery case was that of the dancer-turned-art supplier Otto Wacker, who was delivered to trial in Berlin in 1932.
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VAN GOGH’S ART MARKET GOES GLOBAL
As the marketplace for Van Gogh’s footage elevated, the significance of creating the authorship of a portray or drawing grew to become much more essential.
Within the Eighties, with the arrival of the Japanese craze for Van Gogh, his work started to fetch world data at public sale. In 1987 there was enormous public debate across the authenticity of the Sunflowers acquired by the Yasuda Marine Insurance coverage firm in 1987 for US$39.9 million.

Three years later the Japanese businessman Ryoei Saito paid the report value of US$82.5 million for the Portrait of Physician Gachet. Most not too long ago this report was smashed in November 2022, when a Van Gogh panorama of Arles from Microsoft co-founder Paul Allen’s assortment offered for US$117 million to an nameless bidder.
Right this moment the Van Gogh Museum has the final phrase on the subject of authenticating the artist’s work. The Yasuda Sunflowers are actually believed to be genuine, based mostly on the image’s provenance, which might be traced again to Jo van Gogh Bonger.
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A newer “discovery” of a portfolio of Van Gogh drawings in 2016, nonetheless, has not but been accepted as real. However what’s it about Van Gogh’s work that continues to be so compelling to potential consumers, over 130 years after his dying?
Right this moment, as we’re inspired to concentrate on psychological well being, his work appears to have extra relevance than ever. Regardless of the purpose, and regardless of the scorn that he endured throughout his lifetime, the market continues to be seduced – like Boch all these years in the past – not solely by his tragic private story, but additionally by his creative genius.
Article by: Frances Fowle. Private Chair of Nineteenth-Century Artwork, Historical past of Artwork, The College of Edinburgh
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