by Jeroslyn JoVonn
January 24, 2026
Ghee formally turned president of PlayersTV, which additionally acquired her firm, Expectant Media.
Michele Ghee, former BET SVP and veteran media govt, returns to management as the brand new president of PlayersTV following the community’s acquisition of her tech and content material company, Expectant Media.
On Jan. 22, Ghee formally turned president of PlayersTV, which additionally acquired her firm, Expectant Media, in a cope with undisclosed monetary phrases, in accordance with BET. The deal crowns Ghee’s 30 years in media management and two years of board service at PlayersTV.
“Michele has been a trusted member of our board for the previous two years. We noticed immense worth in Michele and what she’s constructed throughout media, content material, and activation to assist our rising flywheel,” mentioned Deron Guidrey, co-CEO and co-founder of PlayersTV. “She is a confirmed chief in advancing fairness throughout content material and distribution, and we stay up for the high-caliber affect she could have on our group and with our rising secure of premium companions.”
The appointment places Ghee on the helm of a community of greater than 3,000 fan-owners and over 70 athlete traders, together with Chris Paul, Travis Kelce, Kyrie Irving, Damian Lillard, Dwyane Wade, Carmelo Anthony, Ken Griffey Jr., and Vernon Davis. As president, she is going to leverage her years of expertise in shaping the advertising and marketing, experiential branding, and tradition of main manufacturers to develop PlayersTV’s media ecosystem, which spans streaming video, information, and have content material.
A revered chief within the enterprise facet of leisure, Ghee has held senior govt roles at Essence Communications and Ebony, overseeing content material, technique, and model progress, and beforehand served as senior vice chairman at BET earlier than founding Expectant Media. Her appointment as President formalizes her position in shaping PlayersTV’s subsequent chapter, with a give attention to scaling unique programming, distribution, and enhancing experiential, community-driven engagement between athletes and followers.
The community has introduced plans to additional emphasize reside, interactive moments that join athletes with audiences extra organically, with extra bulletins on unique content material, partnerships, and model collaborations anticipated within the coming weeks.
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