by Cedric ‘BIG CED’ Thornton
November 14, 2025
‘The Virginia Adistar Jellyfish began as a very massive concept that we saved pushing, shaping, refining till it turned actual. I wished it to really feel fluid, futuristic and free, not simply one other shoe however a residing design,’ says the manufacturing fashionista
Pharell Williams’ partnership with adidas is making waves because the collaborative “Jellyfish” footwear has been named “Shoe of the Yr” for the upcoming 2025 Footwear Information Achievement Awards (FNAA).
In line with Footwear Information, the Virginia Adistar Jellyfish by Pharrell Williams has been chosen for this 12 months’s coveted award. The awards ceremony will happen in downtown Manhattan, New York Metropolis, Dec. 3.
“I dreamed of a shoe that felt alive, one thing that moved like water, that had its personal rhythm, vitality and glow,” Williams said to the media outlet. “The Virginia Adistar Jellyfish began as a very massive concept that we saved pushing, shaping, refining till it turned actual. I wished it to really feel fluid, futuristic and free, not simply one other shoe however a residing design. Seeing individuals join with that spirit is probably the most rewarding half.”
Adidas launched the Jellyfish to retail earlier this summer season in August with an orange colorway, earlier than releasing a blue one in October in Las Vegas.
The FNAA, coming into its thirty ninth 12 months, is named the “Shoe Oscars.” It acknowledges the legends concerned in footwear, together with rising expertise, business leaders, type stars, and scorching manufacturers. Honorees for this 12 months’s awards are listed beneath:
Shoe of the Yr: Virginia Adistar Jellyfish by Pharrell Williams
Lifetime Achievement Award: Tommy Hilfiger
Particular person of the Yr: Ronnie Fieg
Firm of the Yr: Wolverine Worldwide
Designer of the Yr: Nina Christen
Retailer of the Yr: Nordstrom
Model of the Yr: Jordan Model
Collaboration of the Yr: New Steadiness x Miu Miu
Model Influencer of the Yr: Coco Gauff
Launch of the Yr: Favourite Daughter
Rising Expertise Award: Jurgita Dileviciute and Denitsa Bumbarova
Corridor of Fame: Michael Greenberg; Laura O’Brien; Massimo and Sabrina Bonini
Nevertheless, earlier than Pharrell accepts the “Shoe of the Yr” award, his Black Ambition initiative is internet hosting its fifth annual Demo Day to champion various entrepreneurs and innovators. The 2-day occasion will happen on Nov. 14 and Nov. 15, throughout which the Pharrell-founded initiative will convey collectively a cohort of trailblazing founders, visionaries, icons, and traders to attach with these subsequent as much as change their industries. It goals to amplify the work and imaginative and prescient of Black and Brown entrepreneurs.
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