by Nahlah Abdur-Rahman
October 23, 2025
The luxurious items conglomerate is reportedly exploring the sale beneath a confidential course of.
LVMH could need to half methods with Rihanna and her Fenty Magnificence model.
The luxurious conglomerate is reportedly exploring the sale of its 50% stake within the singer’s flagship enterprise. Reuters reported that the confidential course of contains funding financial institution Evercore.
Whereas half of Fenty Magnificence’s possession belongs to Rihanna, Kendo Manufacturers, the sweetness incubator beneath LVMH, owns the opposite. They helped launch the trailblazing make-up line in 2017. Its signature product, the Professional-Filtr basis, has remained a preferred and beloved merchandise from the model, by followers and make-up trade consultants alike.
When first bursting onto the scene, the make-up line fleshed out the normal trade. Upon its launch, it marketed itself as a brand new wave of inclusive magnificence, recognized for its large shade ranges and pigments that labored particularly for deeper pores and skin tones. It isn’t solely bought at make-up retailers like Sephora and Ulta, but in addition obtainable on Amazon.
The model has confirmed fairly profitable, with sources telling the information outlet that its worth is estimated at between $1 and $2 billion. It additionally reportedly earned round $450 million in income in 2024. With its income, Rihanna was in a position to develop her enterprise empire to incorporate a lingerie model, Savage X Fenty, and increase Fenty Magnificence to pores and skin, perfume, and haircare.
Nevertheless, its principal backer, exterior of Rihanna, now has plans to hunt a revenue from the sale. LVMH, which stands for Louis Vuitton Moet Hennessy, owns a number of different world manufacturers inside its portfolio. This contains corporations throughout the sweetness and luxurious trade, equivalent to Profit Cosmetics, Recent Magnificence, and Christian Dior.
This may not be the primary time LMVH pulls out of a Rihanna-backed enterprise. Rihanna’s first entry into the luxurious trend sphere, titled Fenty, was based by the singer beneath the luxurious items big. Nevertheless, the model shut down in 2021.
What LVMH hopes to achieve from the sale stays unknown. Neither Rihanna nor LVMH has spoken concerning the supposed sale.
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