The wealthy hold getting richer. Kim Kardashian has expanded her already billion-dollar attire line, Skims, into the athleisure market with a new partnership with Nike.
The NikeSKIMS line was introduced this week, that includes outstanding feminine athletes. Serena Williams, the 22-time Grand Slam champion, together with the as soon as quickest lady on this planet, Sha’Carri Richardson, and Olympic gold medal gymnast Jordan Chiles, are a part of the promotional marketing campaign for the model.
“I’m an athlete, however I like style too. It’s necessary for me to precise myself, and I like how sporting NikeSKIMS permits me to do this,” Chiles stated in a press release. “The NikeSKIMS product is a game-changer. I like the standard, the way it strikes with me and helps me in all the suitable areas. I really feel smooth, comfy and utterly myself.”
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Per Nike, the brand new line has 58 silhouettes over seven collections. The primary seems to be rolling out are three core collections, Matt, Shine and Ethereal, and 4 seasonal collections, Classic Seamless, Shiny Nylon, Matte Tricot and Weightless Layers. All of those embrace varied examples of Nike’s most modern attire applied sciences, together with Dri-FIT, which retains moisture out of your pores and skin, quick-drying materials and open-weave mesh.
“Sporting NikeSKIMS makes me really feel assured and unrestricted,” Richardson stated. “I really feel fierce realizing I can feel and appear this good whereas working exhausting.”
SKIMS founder Kim Kardashian says that she sees the road and the brief movie, Our bodies at Work, which acts as the road’s first industrial, affirms the sweetness and energy of ladies’s our bodies, throughout sports activities, ages, and sizes. Greater than 50 athletes appeared within the movie, together with faculty athletes and Nike athletes. Olympic snowboarder Chloe Kim, NCAA champion volleyball participant Madisen Skinner and French judo champion Romane Dicko are a part of the marketing campaign.
“Our mission is evident: to redefine ladies’s activewear with out compromise,” Kardashian stated. “This assortment brings collectively cutting-edge efficiency with daring, style-forward design, empowering athletes — from elite rivals to on a regular basis gymnasium fanatics — to maneuver effortlessly and conquer their targets with confidence.”
The primary NikeSKIMS assortment drops September 26 on nike.com and SKIMS.com, and choose places of each model’s retail places.
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