Snoop Dogg has turn into co-owner of Championship facet Swansea Metropolis in an unlikely alliance between the world of rap and soccer, the Welsh membership introduced.
The 53-year-old American star joins former Actual Madrid stalwart and Croatia World Cup finalist Luka Modric within the membership’s possession construction.
Shock look
Snoop Dogg made a shock look on the membership’s social media channels final week modelling their new dwelling jersey for the 2025/26 season and the membership introduced on Thursday that he has turn into an investor.
His involvement comes after American businessmen Brett Cravatt and Jason Cohen took over the membership final November.
Swansea will hope that Snoop Dogg, whose actual title is Calvin Broadus, can use his 100 million-plus social media followers to spice up the membership’s profile as they search to return to the Premier League for the primary time since they had been relegated in 2018.
Swansea’s homeowners have mentioned they need to generate better income, which might permit them to take a position extra in new gamers underneath the revenue and sustainability guidelines in British soccer.
The 53-year-old rapper mentioned on the membership’s web site: “My love of soccer is well-known, nevertheless it feels particular to me that I make my transfer into membership possession with Swansea Metropolis.
“The story of the membership and the realm actually struck a chord with me. It is a proud, working class metropolis and membership. An underdog that bites again, similar to me.
“I’m proud to be a part of Swansea Metropolis.”
Acquired a stake
Swansea introduced in April that Modric, who this week joined AC Milan on the age of 39 after leaving Actual Madrid, had acquired a stake within the membership.
“To borrow a phrase from Snoop’s again catalogue, this announcement is the following episode for Swansea Metropolis as we search to create new alternatives to spice up the membership’s attain and profile,” Swansea’s homeowners mentioned in a press release.
“Snoop’s colossal international fanbase and viewers will definitely assist us try this, and he has made clear to us all through this course of simply how excited he’s on the prospect of becoming a member of the membership.
“Snoop has brazenly shared his love of soccer and his need to be concerned within the sport and we anticipate his involvement to assist us placing as aggressive a staff as doable out on the sector.”
Swansea’s Welsh rivals Wrexham have achieved a meteoric rise to the Championship – the second-tier of English soccer – since Hollywood stars Ryan Reynolds and Rob McElhenney bought the membership in 2020.
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By Garrin Lambley © Agence France-Presse
