Korean leisure powerhouse CJ ENM is betting huge on synthetic intelligence, unveiling a complete AI content material technique alongside the premiere of its first totally AI-generated animation sequence “Cat Biggie” at an business occasion in Seoul on Monday.
The corporate, which celebrates its thirtieth anniversary this 12 months, hosted the 2025 CJ ENM Tradition Discuss titled “Okay-Content material Meets AI: How AI Expertise is Reworking the Way forward for the Okay-Content material Business” at its Sangam studio, the place executives detailed plans to revolutionize content material creation by way of proprietary AI expertise.
“We’re making use of AI throughout all the content material worth chain — together with planning, manufacturing, distribution, and advertising and marketing — to increase AI content material manufacturing throughout genres and codecs,” stated Shin Keun-sup, CJ ENM’s chief technique officer. “This enables us to safe next-generation IP.”
The Oscar-winning “Parasite” producer demonstrated two key AI techniques presently built-in into its manufacturing workflows. Cinematic AI is designed for narrative content material like drama and movie, seamlessly integrating picture, video, sound and voice in a single system whereas mechanically processing 3D characters and environments for constant visible output — addressing a significant problem in AI-generated video content material.
The corporate’s AI Script system capabilities as an AI agent for IP discovery, analyzing shopper demand and market tendencies to determine promising properties and counsel appropriate genres and media codecs. In contrast to typical AI fashions from main tech firms, CJ ENM says its instrument demonstrates superior understanding of literary language for deeper content material marketability evaluation with cross-lingual capabilities.
“Cat Biggie,” the non-verbal short-form animation sequence that premiered on the occasion, represents CJ ENM’s first totally in-house AI manufacturing. The sequence, which follows a cat who unexpectedly turns into father to a child chick, consists of 30 two-minute episodes produced by a workforce of simply six specialists over 5 months — together with content material planning and character improvement.
“The important thing problem was controlling and expressing the dynamic actions distinctive to animation,” stated Baek Hyun-jung, head of AI enterprise and manufacturing, who led the venture. “We used our instrument, Cinematic AI, to transform the characters into 3D information and prepare the manufacturing system accordingly. This allowed us to realize a excessive stage of completeness within the closing output.”
The timeline represents a big effectivity acquire, as CJ ENM notes that typical 5-minute 3D animations require three to 4 months of manufacturing time. “Cat Biggie” will launch globally on YouTube in July.
Constructing on the animation debut, CJ ENM plans to increase into AI movie and AI drama productions throughout the 12 months, positioning itself as what Shin referred to as “a world AI studio” by way of workforce growth and creator improvement applications.
The corporate’s AI push comes because the leisure business grapples with each the inventive potentialities and regulatory challenges of synthetic intelligence. Sang-Hyeok Im, companion at SHIN & KIM LLC, participated in a coverage dialogue on the occasion, emphasizing the necessity for “clear business pointers, authorized frameworks for copyright and information safety, and devoted authorities departments to help the sector.”
CJ ENM’s leisure division has been a significant pressure within the international growth of Korean tradition, producing acclaimed content material together with “Queen of Tears,” the globally profitable “I Can See Your Voice” competitors sequence, and Tony Award-winning musicals like “Kinky Boots.” The corporate operates three main studios — drama-focused Studio Dragon, U.S.-based Fifth Season, and CJ ENM Studios — together with Korean streaming platform TVING.
