Should you have been a Black voter of a sure age in New York Metropolis, many individuals anticipated you to vote for Andrew Cuomo in Tuesday’s mayoral race.
The numbers present, by and huge, that’s what occurred–Cuomo had a 20-point benefit with Black voters over State Assemblyman Zohran Mamdani, incomes over 51% of the vote.
However whereas Cuomo emerged from his resignation-retirement in hopes of operating the town, his large loss to Mamdani reveals that almost all Democratic voters didn’t need the so-called safer guess.
So why did Mamdani win? And what was his enchantment to the Black voters who turned out for Mamdani from Mattress-Stuy to components of Washington Heights? It wasn’t simply that he was born in Africa (to Muslim mother and father in Uganda) or his center identify is Kwame (named after Kwame Nkrumah) or that he as soon as was a rapper (Mr. Cardamom).
Past the superficial, Mamdani was in a position to seize hearts, imaginations, and wallets.
With guarantees of lease freezes, free bus rides, and child baskets for the tiniest New Yorkers, Mamdani helped voters really feel like their vote translated into tangible help for the affordability disaster plaguing New York Metropolis. Mamdani generated uncooked enthusiasm that Cuomo didn’t as a perceived insider. Mamdani walked down streets, knocked on doorways, translated advertisements into totally different languages, and drew on social media viewers in the identical means Obama did again in ‘08 with digital campaigning.
In the meantime, Cuomo drew largely cash–however from locations that involved many progressive voters, particularly Black ones.
Cuomo’s $25 million from one SuperPAC alone, and cash from the likes of Michael Bloomberg and Trump supporters like billionaire Invoice Ackman, who helped kill DEI and oust Harvard’s first Black president. Against this, Mamdani earned help from greater than 20,000 particular person contributors– which means that extra on a regular basis individuals thought it price sacrificing their hard-earned cash to help his marketing campaign.
“Why would you vote for Andrew Cuomo, who’s supported by the identical individuals who supported Donald Trump?” mentioned activist and creator, Tamika Mallory, who revealed a number of #NoCuomo social media movies by way of Instagram warning Black voters that Cuomo had identify recognition however he was funded by sources whose politics have been antithetical to Black communities.
“Why would you vote for a person who’s been accused of sexual assault, similar to Donald Trump has been convicted? Why would we vote for an individual in NYC to be mayor who has the identical precise help from the individuals who supported Donald Trump financially and are additionally those who’re behind the anti-diversity, fairness, and inclusion motion?”
For these Black voters, not solely was Cuomo’s cash not sufficient, however the promise of racial illustration within the mayor’s seat wasn’t sufficient both. Regardless of there being 5 Black candidates within the race on the Democratic aspect (not counting Eric Adams, who’s Unbiased), no Black candidate broke double-digit help in votes counted thus far. Even in a metropolis with a inhabitants of two million Black individuals, the very competent Speaker Adrienne Adams got here in fourth place, incomes 4.1% of the votes, after Brad Lander’s 11.3%.
“We, the Black group at-large, whether or not form of just like the elders within the Black group or the younger individuals within the Black group, have an understanding that what has been taking place for generations hasn’t been working at massive for us,” says Frederick T. Joseph, a Queens resident and New York Occasions bestselling creator in an interview with theGrio. “And so we’re primed for a brand new imaginative and prescient. Zoran Mamdani spoke to that new imaginative and prescient.”

Joseph continued, “Cuomo, not solely does he symbolize…a bygone period of form of merely pandering to Black voters with no actual intent to maneuver the needle for the issues we want, that are oftentimes largely rooted in socialist beliefs…We have a look at a Democratic institution that has largely spoken of Donald Trump on a nationwide degree as this intercourse offender, as this deeply problematic human being because it pertains to principally any morality, and Andrew Cuomo isn’t far off from that, proper?”
Regardless of a high-profile endorsement from vital Black energy gamers like Congressman Jim Clyburn of South Carolina, New Yorkers like Andom Ghebreghiorgis say what has labored nationally or historically up to now with Black voters doesn’t at all times translate to newer coalitions of Black voters. Ghebreghiorgis says he requested an older member of the family, who’s an immigrant, if Clyburn’s endorsement from states away made a distinction, and he or she merely mentioned no.
“You’ve loads of new Black voters coming into the fold who have been voting both for the primary time or the second time. It’s important to have one thing that’s past simply identification politics and even simply this enchantment that… ‘That is what we’ve performed up to now.’ Simply because my grandmother was voting for somebody doesn’t imply I’m inclined to vote in the identical means,” he tells theGrio.
Ghebreghiorgis, who additionally ran for Congress in New York’s sixteenth Congressional District in 2020, says he met Zohran Mamdani in his early political profession at a Bernie Sanders rally and felt straight away that he was motivated by the correct issues.
“I used to be like, let me open my pockets. I noticed I had $5. You already know, why not? He looks like a very nice man. I like his values. All of us understood that we had the identical hope for a brand new America, and that’s why we have been all there,” he mentioned.
Ghebreghiorgis hosted a “Black Of us & Latinos for Zohran” canvass occasion final week, which mirrored the robust floor recreation Mamdani had throughout the town and the hundreds of doorways the marketing campaign knocked on. He factors out that Black individuals had the very best share of undecided voters at 21% heading into the ultimate days of the election, which mirrored that there had at all times been room to affect them if performed proper.

“Cuomo probably wasn’t going to achieve new voters. All he might do was bleed away the previous voters who knew who he was. And so, as somebody who’s personally and politically caring concerning the Black group in New York, I needed to strive to verify I might do as a lot as I might. To verify my group knew about Zohran so we might enhance that identify recognition,” Ghebreghiorgis tells theGrio.
The ultimate numbers are nonetheless being tallied, and we don’t know what number of Black residents gave Cuomo their vote, however given his second-place end, there’s nonetheless an opportunity Cuomo could run as an Unbiased within the common election.
It’s there that Cuomo would face one other candidate who a section of Black voters has an issue with: Mayor Eric Adams.
Whereas Adams has mentioned he’s wanting to face off with Cuomo or Mamdani, already calling Mamdani a “snake oil salesman” within the wake of his major win, Adams must handle considerations from progressive Black voters that he’s not only a Republican in an Unbiased’s clothes.
“Blackness isn’t a monolith,” says Joseph when requested about Mayor Adams. “I feel that Eric Adams grew to become mayor based mostly on the form of peak of the ‘take heed to Black individuals’ second that got here out of 2020 and the horrible murders of George Floyd, and Breonna Taylor, and Ahmaud Arbery.”
He defined, “So individuals of their guilt and their grief and their lack of knowledge that Blackness isn’t a monolith, sought any Black candidate that they might discover. He was form of the run-of-the-mill, conservative Black voice within the Democratic Celebration at the moment. It’s a grifting mayorship, and I personally can’t await it to be over.”

That scathing critique is one Adams will discover in varied pockets of voters who take subject along with his cooperation with the Trump administration, emphasis on policing, and fame as a mayor often about city.
New Yorkers could have their say in November, but when Democrats study from the first, it’s that in 2025, previous guidelines are supposed to be damaged. If the Trump administration has taught us something, it’s that persons are keen to threat all of it for a guess on a so-called change candidate.
Voters don’t care about whose flip it’s to step up and lead, and if a candidate has a spark with voters, they need to pour gasoline and possibly even cash into that flame to make a fireplace. And the very least, they need to examine what’s clicking and lean into it or discover somebody to match it.
From Bernie Sanders to AOC to Jasmine Crockett, there a a number of case research of Dems who have been informed to attend for somebody extra senior to step or ‘pipe down’ when talking plainly, and it’s value them with essentially the most energetic and youthful segments of the celebration.
The promise of one other “first Black” or “first lady” (insert political title) gained’t be sufficient of a draw if the communication of candidates’ imaginative and prescient isn’t clear, and persons are counting pennies on the grocery retailer. It will likely be the chief who communicates competency and imaginative and prescient that attracts individuals away from their sophisticated lives to solid a vote.
If Mamdani remains to be taking notes from his win, he ought to seize this second. Black Cuomo voters could now be extra open to listening to what he has to say since he’s confirmed he can beat an enormous—he’ll want to succeed in them in all of the locations it issues to make sure Adams doesn’t lure them again into the fold.
New York Metropolis could or could not get a Mayor Mamdani earlier than the 12 months is over, however Dems might get much more wins throughout the nation in the event that they aren’t threatened by new voices however welcome the sound of one thing totally different.

Natasha S. Alford is the Senior Vice President of TheGrio. A acknowledged journalist, filmmaker, and TV analyst, Alford can be the creator of the award-winning guide, “American Negra.” (HarperCollins, 2024) Observe her on Twitter and Instagram at @natashasalford.
