Purple Lobster’s new CEO, Damola Adamolekun, has revamped the menu with “loads underneath $20.”
On Monday, June 23, the restaurant chain introduced its long-awaited revamped menu, together with model new gadgets like decadent seafood boils and overflowing crab-topped dishes, and the return of tried-and-true favorites like “Crab Your Means” and $5 margaritas as a part of its annual Crab Fest promotion.
Forward of the massive reveal, Adamolekun, who took over the lead function of the corporate in 2024, appeared in a industrial to advertise the brand new menu.
“It’s a brand new day and we’re making modifications we expect you’ll be pleased with,” the 36-year-old CEO defined within the industrial as he stepped from a regal workplace right into a Purple Lobster eating room.
Discussing the modifications additional with Bloomberg, he burdened that the chain restaurant will stay reasonably priced and “approachable” because it makes an attempt to rebound after submitting for Chapter 11 chapter in Might 2024 and shutting over 100 of its places nationwide.
“We need to have a core worth providing always. We are saying ‘there’s loads underneath $20’ on our menu, which is true and which is one thing that we need to ensure we proceed to have,” the restaurant govt informed the outlet.
Along with a number of totally different seafood boils, the seven new menu gadgets additionally embrace crab-stuffed mushrooms, Steak Oscar, and Salmon Oscar. In the meantime, three new cocktails have been added to the drink menu, together with Purple Haze by Dre & Snoop (utilizing gin created by the rap stars and lemonade), Ardour Star Spritz (vodka and passionfruit), and Starry Eyed Shock (tequila-based).
Adamolekun, who stepped into the function in August 2024 after a really profitable tenure because the CEO of P.F. Changs, is trying to restore Purple Lobster to its place as the biggest restaurant chain. Straight away, he hit the bottom working by making small but high-impact modifications, like altering the music to enhance the ambiance. His efforts could also be working. The chain eliminated the infamous all-you-can-eat shrimp from the menu and exited chapter in September.
For the reason that announcement of the revamped menu, pleasure for the return of Crab Fest, $5 Glad Hour, and extra has been palpable on-line.
“Purple Lobster is about to have seafood boil luggage, a sangria flight, and $5 drinks. Whew, that new CEO got here within the door swinging,” a consumer wrote in a submit on X.
One other consumer on X added, “The brand new Purple Lobster CEO is unquestionably finna make me return and dine in.”
“I see what the CEO of Purple Lobster making an attempt to do. Perhaps you’ll be able to train an previous canine new tips,” commented another person on the identical platform.
Over on Threads, the creator Deesha Philyaw made a playful reference to Beyoncé’s notorious “Formation” lyric when she wrote, “Might need to take his a— to Purple Lobster.”
“Okay so who’s going to crimson lobster w me ,” one other commented on the identical web site.
