Sony Music Labels has made its first foray into animated character content material with the acquisition of full rights to “Spookiz,” the globally widespread non-verbal animation sequence that has amassed 6.1 million YouTube subscribers and over 3.1 billion complete views.
The deal marks a major strategic shift for the Tokyo-based music firm, which has primarily targeted on recording enterprise all through its historical past.
“Spookiz” facilities on 5 cute monsters who come to life at an elementary college in the midst of the evening. The characters embody Cula (a boastful Dracula), Frankie (a kindhearted Frankenstein obsessive about meals), Kebbi (an brisk Goblin), Kongkong (a barely devious Chinese language Ghost), and Zizi (an enthralling zombie with a odor).
The short-form content material, that includes 1-3 minute episodes, has constructed a considerable worldwide fanbase throughout the U.S., Asia (together with the Philippines, Singapore, India, and Japan), Latin America (Brazil and Mexico), and Europe (significantly the U.Okay.).
The corporate plans to leverage its music business experience to create new “Spookiz” content material that includes musical parts, focusing on a broader age demographic. Sony Music Labels will produce new animations and launch a brand new season whereas growing further characters.
The acquisition features a partnership with Keyring Co., Ltd., the South Korea-based animation studio behind the unique content material, identified for its inventive prowess and manufacturing capabilities.
Sony Music Labels goals to boost the property’s world attain by means of what it calls “revolutionary advertising and marketing” and content material “full of originality.” The corporate’s technique entails treating the animated characters equally to the way it develops musical artists, creating “heartfelt actions by means of animation, music, and different mediums.”
“Sony Music Labels is embarking on a brand new problem,” stated consultant director and president Manabu Tsujino. “As a file firm, Sony Music Labels has acquired the globally beloved ‘Spookiz.’ Constructing on the experience cultivated within the music enterprise and with the assist of creators and companions, Sony Music Labels will goal to remodel these monsters into stars, very similar to the best way artists are developed.”
The “Spookiz” model maintains lively social media presence throughout a number of platforms, together with Instagram, TikTok, X (previously Twitter), and Fb, along with its main YouTube distribution channel and official web site at spookizworld.com.
