Some individuals are born to do enterprise. For Bcriss — also called Branden Criss — that reality hit totally different in probably the most surprising of locations: the membership.
On a current episode of “Recent Friday hosted by Ric Mathis,” I had the possibility to cut it up with Bcriss, a music, media, tech and leisure entrepreneur whose roots run deep in Atlanta’s modern soil. From the soar, he declared, “I’m known as to be an entrepreneur, man. I’m known as to be an entrepreneur.” That wasn’t simply speak — it was testimony.
A contemporary second within the membership
Image this: Atlanta nightlife in full impact. Celebrities, influencers and moguls transferring via the Gold Room. However whereas others had been chasing clout, Bcriss was chasing dialog. Not bottle service — however enterprise service.
His “first contemporary second” got here when he realized that even in a social setting, he couldn’t flip off the intuition so as to add worth. “Hey, you want an app,” he informed a actuality TV star. Similar to that, he turned membership speak right into a shopper. That’s how Bcriss constructed a enterprise — off boldness, presence and imaginative and prescient.
“You bought to know when to shoot your shot, and you bought to not be afraid of taking pictures your shot,” he mentioned. That Atlanta spirit — mixing hustle with hospitality — set him as much as win.
The Atlanta benefit
Once we discuss Atlanta being the epicenter for Black entrepreneurship, Bcriss resides proof. “Whenever you in Atlanta … you going to run into [people],” he defined. That proximity to energy meant alternatives had been solely a dialog away. However proximity alone doesn’t shut offers. Confidence does. Worth does.
Worth: it’s deeper than {dollars}
A big a part of our convo revolved round a query most entrepreneurs wrestle with: What’s your worth?
“Worth is certainly subjective, and it’s all about perspective and the way one sees themselves,” Bcriss shared. For him, it’s not nearly previous costs or what the market says. It’s about capability. “I place my worth primarily based on what I consider that I may carry to a state of affairs … saving time, saving cash, growing effectivity.”
That’s sport proper there. Bcriss defines success not simply by how a lot he earns, however by how a lot he can elevate others. That’s development hacking with objective.
However he’s additionally clear: respect is non-negotiable. “If any person respects you and so they worth you, they’re going to be keen to pay your value — or they’re going to be keen to barter or do a take care of you.”
That sort of readability comes from expertise — from providing your items, generally at a reduction, simply to construct a observe report. However as your credibility grows, so ought to your price ticket. As a result of worth ain’t simply what you add — it’s the way you’re handled in return.
Closing phrase: worth goes each methods
Bcriss left us with a reminder that ought to be stitched into each entrepreneur’s blueprint: “Worth goes each methods.” That’s not only a philosophy — it’s a flex. You don’t simply carry the desk. You construct the room.
So whether or not you’re within the membership, the boardroom or someplace in between — know your worth, communicate it boldly, and by no means be afraid to shoot your shot.
