by Keka Araújo
April 18, 2025
The marketing campaign might be featured on social media and thru promoting all year long.
Luxurious jeweler David Yurman has introduced its newest males’s marketing campaign, that includes NBA legends Carmelo Anthony and Jaylen Brown, who showcase the model’s signature Curb Chain assortment.
Constructing on a earlier marketing campaign that includes outstanding NBA gamers, this collaboration highlights David Yurman’s dedication to tradition and innovation, in line with a press launch.
Anthony and Brown, identified for his or her achievements on and off the court docket, embody the eagerness and individuality central to David Yurman’s males’s line. The marketing campaign, shot by inventive director Set Free Richardson, emphasizes the power and artistry of the Curb Chain assortment.
“We’re thrilled to collaborate with Carmelo and Jaylen, two unimaginable athletes who exemplify management, type, and dedication,” stated Evan Yurman, President of David Yurman.
“Their potential to encourage each within the recreation and in tradition makes them the proper ambassadors for our model.”
Anthony, a ten-time NBA All-Star and future Corridor of Famer, was styled by Khalilah Beavers and is featured in a marketing campaign section together with his son, Kiyan Anthony, discussing life and ambition.
“I’ve all the time gravitated to distinctive items that inform a narrative, and these collections actually mirror that degree of artistry and narrative,” Anthony stated.
Brown, a outstanding ahead for the Boston Celtics and a four-time NBA All-Star, brings his dynamic presence to the David Yurman collaboration. Styled by Wayman & Micah, Brown is captured in a considerate second taking part in chess together with his grandfather, Willie Brown. This scene underscores themes of technique, mind, and the knowledge handed down by means of generations, reflecting Brown’s multifaceted persona.
Past his stellar basketball profession, which incorporates main the Celtics to the NBA Finals in 2022 and 2024, securing a championship, and profitable Finals MVP within the latter, Brown is acknowledged for his mental curiosity and dedication to social affect. His wide-ranging pursuits embrace historical past, philosophy, know-how, meditation, and studying Spanish. He has engaged in discussions at prestigious establishments like Harvard College and MIT, showcasing his pursuits past the game.
Brown can also be the founding father of his attire line and basis, “7uice,” which embodies themes of optimistic power and activism. (Pink Bull) His dedication to creating alternatives for marginalized youth is clear by means of his collaborations with the MIT Media Lab, specializing in STEAM training initiatives. In 2024, he launched the Boston XChange, a non-profit devoted to constructing generational wealth and fostering cultural innovation in underserved communities.
“Jewellery is an announcement—it’s about power and presence,” Brown added. “David Yurman’s designs permit me to specific myself and present up elegant and timeless.”
The marketing campaign might be featured on social media and thru promoting all year long.
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