Nationwide — The members of KISS OF LIFE, a rising Ok-pop lady group managed by S2 Leisure, are dealing with main backlash after a controversial livestream celebrating member Julie’s birthday. Julie, together with fellow members Natty, Belle, and Haneul, appeared wearing what they known as “old skool hip-hop” trend—sporting gold chains, cornrows, Bantu knots, and slurred rap-style freestyles, whereas dancing to 50 Cent’s “In da Membership.” The video, which was supposed to be playful and celebratory, rapidly drew criticism from followers who felt it was racially insensitive and culturally appropriative. Consequently, the group reportedly misplaced greater than 200,000 followers on social media.
TMZ studies that followers, particularly these exterior of South Korea, have been offended by the group’s use of cultural components historically related to Black communities, together with African hairstyles and concrete slang. One member was even mockingly dubbed “Lil Taco Belle” by viewers who noticed the efficiency as a dangerous stereotype slightly than a tribute. The criticism intensified when it was identified that the Zulu-origin Bantu knots worn by a member have been deeply rooted in Black tradition and never acceptable for parody or costume.
Initially, S2 Leisure issued an announcement attempting to ease tensions, stating the video was meant to honor old skool hip-hop and was not supposed to offend. The company admitted they hadn’t thought-about that the content material would possibly reinforce unfavourable stereotypes and confirmed that every one associated materials had been taken down from their platforms. Nevertheless, followers weren’t happy with the corporate’s apology, urging the idols themselves to take accountability as a substitute of hiding behind their label.
On April 5, the group lastly launched a handwritten apology addressed to their fanbase, referred to as “Kissys,” acknowledging that their actions had prompted important disappointment. “Though we seem calm, it’s been extraordinarily troublesome main as much as this letter,” they wrote. The members emphasised that they now perceive the video was culturally insensitive and admitted they waited too lengthy to reply immediately. “We needed to point out our love for hip-hop however took the idea too far,” they defined.
The group pressured that they’re taking full accountability for the incident and promised to proceed educating themselves on cultural points. “There’s nothing we will say or do that may undo the damage we’ve prompted,” the letter continued. “All we will do is show by means of our actions—not simply our phrases—that we’ve discovered from this and can develop.” Regardless of their emotional and seemingly honest apology, the response has been divided. Some followers appreciated their humility and willingness to be taught, whereas others felt it was too little, too late.
Criticism of particular person members has continued, particularly as Haneul and Belle have been seen posting selfies on social media as if nothing had occurred. Feedback flooded their posts, with offended followers calling out what they noticed as a scarcity of regret. “We supported you from the start. That is the way you repay us?” one message learn. Others known as for the group to disband completely. Whether or not KISS OF LIFE can get better from this scandal stays unsure—however for now, they continue to be underneath intense public scrutiny.
