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Black Art Matters’ ‘Pop Out For Dena’ to Donate 50% of Proceeds to Eaton Fire Survivors  – Los Angeles Sentinel

March 21, 2025
in Black Media
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“Pasadena raised me, little doubt,” stated Chasity Londyn, founding father of “Black Artwork Issues: The Pop Out.” (Courtesy photograph)

Artwork has a manner of bringing folks collectively and on Saturday, March 29, “Black Artwork Issues: The Pop Up” will host “Pop Out For Dena,” an artwork and music profit for survivors of the devastating Eaton hearth in Altadena.

The occasion, held from 1 p.m. to 7 p.m. at 3170 E. eleventh St. in Los Angeles, will characteristic a plethora of performances together with a choir and Black group legends, distributors promoting meals, artwork, different handmade items, and extra.

Mataya Dade. (courtesy photograph).

Altadena, some of the various communities in L.A. County, is understood for having a major variety of prosperous Black residents. Situated simply north of Pasadena, the unincorporated space has been dwelling to many notable Black professionals and creatives similar to Octavia Butler, Sidney Poitier, and extra.

One other inventive hailing from Altadena is Chasity Londyn, the founding father of Black Artwork Issues. Her household migrated from Albany, Georgia generations in the past, and has been rooted within the Pasadena/Altadena space ever since.

“I’ve lived right here my complete life, and so lots of my family members misplaced their houses,” she said. “The church I grew up in burned to the bottom. It’s been devastating to see. Lots of our households had a number of houses as a result of we’ve been on this group for generations, and now, it’s simply gone. This isn’t only a fundraiser for me; that is actually my dwelling.”

Londyn, who describes herself as being a author and storyteller, has at all times had an curiosity within the arts, calling it her escape, voice, and protected place. Whether or not it was drawing, portray, or writing, artwork was her inventive outlet. She was selectively shy, however every time she was creating, she felt in her aspect. Her pure love for creativity is what led her the place she is at present.

She had already constructed a reputation for herself in L.A. with an underground music competition and needed to create one thing particularly for Black artists and the group. Since artwork has at all times been near her coronary heart, she felt the Black group wanted extra areas that really celebrated and uplifted Black creatives.

“I needed to construct one thing the place Black artists may thrive, the place we may come collectively, join, and create alternatives for one another,” she emphasised.

“Black Artwork Issues: The Pop Up” was initially an occasion web page on Fb, and to her shock, it went viral. The primary present was in Brooklyn, New York and had a line stretching across the block. She knew she had began one thing very particular, and from there, she fell in love with New York and determined to make Black Artwork Issues a bi-coastal expertise, touring metropolis to metropolis.

Being that Altadena is dwelling for Londyn, when the Eaton hearth transpired, Londyn broke down crying.

“The load of all the things was so heavy,” she recalled. “One in every of my shut buddies was making an attempt to elevate my spirits and stated, ‘You could have the platform, and you recognize the folks affected, perhaps it is best to manage one thing.’

“That seed was planted, and from there, we took motion. I couldn’t simply sit again and do nothing. That is my group. These are my folks. I knew we needed to step up and make one thing occur.”

All the distributors for “Pop Out For Dena” are donating 50% of their proceeds. Black Artwork Issues has additionally partnered with 501c3 nonprofit Combined Habits Basis to make sure the funds go on to the households who’ve reached out to them.

“We’ll be slicing checks instantly of their names, so there’s no intermediary; it’s straight to the individuals who want it most,” Londyn confirmed. “That features ticket gross sales, and another donations made that day.”

Probably the most rewarding a part of this whole course of for Londyn to date has been giving again and dealing with the group to construct one thing significant. She informed the Sentinel that seeing folks come collectively for a trigger greater than themselves is highly effective.

“With the ability to deliver mild to such a tough scenario and make an actual distinction is one thing I’ll at all times be glad about,” she expressed.

Londyn concluded with, “I simply wish to ship out inspiration to anybody who wants it. You’re not alone. God acquired us, and He has the ultimate say in all the things. We’re one, and till we really perceive that we don’t have a lot. We’re stronger collectively, let’s always remember that.”

Black Artwork Issues excursions yearly. The primary date for this 12 months’s tour kicks off in June in Oakland, CA. From there, they’ll head to Atlanta, GA.

Those that are unable to attend  “Pop Out For Dena” can lend help by buying a ticket or making a donation instantly beneath the ticket possibility. This may be discovered by visiting blackartmattersthepopup.com and clicking POP OUT 4 DENA 3/29 on the prime proper of the positioning.

Black Artwork Issues will be discovered on Instagram at: https://www.instagram.com/blackartmatterss/ 

Go to their web site at https://www.blackartmattersthepopup.com/

 





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Tags: AngelesartBlackDenadonateEatonfireLosMattersPopproceedsSentinelSurvivors
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