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How Celebrity Auto Broker Brandon Medford Balances Fatherhood and Entrepreneurship

February 12, 2025
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Being the No. 1 auto dealer within the nation is a title I’m proud to carry, however it’s not the one I worth probably the most. I’m a father first. Each automobile I dealer for stars like Lil Durk, 50 Cent, Gucci Mane, GloRilla, Latto, and NBA participant Obi Toppin is a testomony to my exhausting work, however my actual legacy lies within the instance I set for my youngsters.

Because the founding father of Worth Too Good 365 and iFundYou, my skilled life is demanding, but my coronary heart stays firmly anchored in fatherhood. “My profession revolves round closing offers and serving to shoppers obtain their desires, however my true success comes from being current for my youngsters and watching them develop,” I typically say.

My journey as an entrepreneur has been a whirlwind of achievements, however the moments I cherish most are these spent with my youngsters. Whether or not it’s serving to my daughters put together for New York Vogue Week runway exhibits or taking my son courtside to New York Knicks video games, these moments are priceless. For me, it’s not nearly giving them a fantastic life—it’s about being there for the large and small moments.

Time administration is important in my life. I work exhausting to guard household time. Whether or not it’s homework, a household outing, or just catching up over dinner, I ensure that my youngsters know they’re my prime precedence. I realized early on that success in enterprise means nothing if I’m not profitable at residence. Supporting my youngsters’s passions is equally necessary. My daughters have already made waves within the style world, and my son is simply as bold in his pursuits. I need my youngsters to know that no dream is just too huge and that I’ll at all times be their largest cheerleader.

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Co-parenting has additionally been an important a part of my journey. I credit score the moms of my youngsters for his or her partnership. It takes a village, and I’m grateful for the teamwork we’ve constructed to present our youngsters one of the best life attainable. This help system permits me to pursue my enterprise ambitions whereas guaranteeing my youngsters really feel cherished and safe.

Flexibility is one other cornerstone of my method. Operating a enterprise like iFundYou requires adaptability, and I convey that very same mindset to my household life. If I’ve to reschedule a gathering to attend a college occasion or pivot plans for a spontaneous household second, I do it. My youngsters come first. I additionally contain my youngsters in my entrepreneurial journey. I speak brazenly with them about my work—the challenges and the triumphs. I need them to see firsthand that resilience, exhausting work, and creativity are what flip desires into actuality.

Whereas my skilled accolades convey recognition, it’s the function of fatherhood that brings me the best pleasure and function. The perfect a part of my life isn’t being the No.1 auto dealer—it’s being the No. 1 dad. 

As I look to the long run, my focus stays on making a legacy my youngsters could be happy with. On the finish of the day, it’s not concerning the vehicles or the offers; it’s concerning the love I pour into my household. Balancing fatherhood and entrepreneurship isn’t at all times simple, however it’s probably the most rewarding journey I’ve ever been on.

For me, the measure of success isn’t simply in wealth or standing—it’s within the bond I share with my youngsters and the values I instill in them. My profession might have its challenges, however my function as a father is an important one I’ll ever have. As I typically remind myself: My legacy isn’t about what I do; it’s about who I elevate.



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Tags: AutobalancesBrandonBrokercelebrityEntrepreneurshipFatherhoodMedford
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