by Jeroslyn JoVonn
February 8, 2025
Pinterest is celebrating the ability of Black style in a brand new Black Historical past Month marketing campaign.
In celebration of Black Historical past Month, Pinterest launched a visible marketing campaign that honors the historical past, present affect, and way forward for Black style.
On Feb. 3, the pinboard-based social media platform unveiled the “Tailor-made” marketing campaign. Made in collaboration with Blackboard, its useful resource group for Black staff and allies, the initiative highlights how Black style shapes legacies and invitations everybody to start out their very own model journey on Pinterest.
The marketing campaign options quick adverts that showcase how Black model is each generational and transformative, whereas additionally highlighting Pinterest as a key platform for refining private style and drawing inspiration from creatives worldwide.
“It offers me lots of pleasure that Pinterest is a spot the place so many come to inform their very own story—and really feel included and celebrated for who they’re,” stated Pinterest Chief Content material Officer and Blackboard government sponsor Malik Ducard.
“That features the many individuals who tailor how they outline and current their private story by means of Black style on our platform—drawing on the legacies of the previous to form their inspiration for the longer term. This Black Historical past Month, I’m very proud that Pinterest is lifting up the gorgeous, highly effective function of Black style up to now, current and way forward for our society by means of the Tailor-made marketing campaign.”
Tailor-made has advert spots that honor the Black dandy, like style editor and stylist Ronald Burton III who attracts on his well-suited historical past to reimagine a dapper look on Brooklyn-based content material creator and storyteller Joekenneth Museau. The 60-second spot highlights how Black model is each generational and transformative, and Pinterest’s function in performing as an important archive of its affect and a useful resource for its innovation.
As a part of this marketing campaign, Pinterest will showcase Black creators and figures, highlighting the distinctive methods they infuse their private model into their outfits. Moreover, the Pinterest Store profile will characteristic these influential manufacturers, providing customers the possibility to find and store them this month. As Black Historical past Month 2025 progresses, Pinterest customers are inspired to discover tailor-made concepts and inspiration on the app.
RELATED CONTENT: California Marks Black Historical past Month With These Kickoff Occasions
