Some companies promote merchandise. Others inform tales. Vivid Black Candles does each—utilizing scent as a medium and candles as a platform to share constructive narratives about Blackness.
Based in 2019, Vivid Black is a family-run enterprise led by Tiffany, Dariel, and Elena, every bringing their very own artistic spark. Tiffany, an skilled skilled with a background in academia, philanthropy, and federal public service, sees herself as a social psychologist at coronary heart. She believes the whole lot worthwhile begins with love—whether or not it’s arroz con gandules, the colour pink, or deep connection.
Dariel, a Knicks fan and hip-hop head, comes from a proud Jamaican household and has an appreciation for unbiased movie and comedy. He’s the one most certainly to be caught laughing at any given second. Then there’s Elena, the youngest member of the Vivid Black staff, who is good, passionate, and headstrong. She loves ballet, singing, dancing, and baking—an artist in her personal proper.
Collectively, this unconventional, splendidly quirky household understands the task: create merchandise that take individuals on a scent journey whereas staying rooted of their tradition and group.
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Or, as they prefer to put it, standing “ten toes down”—technically 30, of their case.
At first look, linking candles to cultural storytelling would possibly seem to be a stretch. However not for Vivid Black. All through historical past, candles have served as extra than simply sources of sunshine—they’ve been symbols of connection, pleasure, religious development, and understanding.
For this staff, the Black Diaspora represents magnificence, energy, pleasure, collectivism, and thriving. These values are infused into each candle they create. “Candles converse deeply to our souls,” they clarify. “And a significant dialogue round Blackness completely wants that depth.”
Right here’s what the Vivid Black Candle household needed to share about their firm.
L.A. SENTINEL: How did all of it begin?
BRIGHT BLACK CANDLES TEAM: Vivid Black started in 2019 as a dream to seize the wonder and brilliance of Blackness by means of scent. We thought that utilizing scent as a creative medium for storytelling could be a strong option to share the nuance and positivity we really feel associated to our tradition.
LAS: What’s the route for the corporate in 2025?
BBCT: In 2025, we’re centering group—each in actual life and just about. We’ll be utilizing scent and our scent tales to construct connection and heal collectively. We’re creating immersive environments that harness the facility of scent, and we’ll use perfume to assist facilitate vital conversations throughout completely different teams. We’re additionally excited to introduce new scents—some in our core collections like Diaspora, Genres, Summer season, and Holidays, in addition to in utterly new domains.
LAS: What makes your merchandise distinctive?
BBCT: Intentionality. Every scent we create is a symbolic illustration of its identify. No different firm captures the essence of time, place, tradition, persona, or historic occasions the way in which Vivid Black does. Our candles are made with the best high quality, clear components, and we transcend enterprise by giving again. We revenue-share with nonprofits throughout the Black Diaspora, supporting causes that matter—from juvenile justice reform to varsity retention and psychological well being.
For instance, 50% of gross sales from our RESIST candle are donated to Inclusive Therapists’ BIPOC Remedy Fund, offering free psychological well being providers for BIPOC people affected by the LA fires. That cooperative financial mannequin—grounded in group—is what actually units us aside.
As Vivid Black Candles strikes into the longer term, the imaginative and prescient stays clear: construct group, spark dialog, and proceed crafting scents that commemorate the richness of Blackness. Of their palms, a candle isn’t only a candle—it’s a narrative, an announcement, and an invite to expertise Black tradition in a deeply sensory approach. And as they proceed to form this narrative, one factor is definite—this household enterprise is burning brilliant.
Web site: brightblackcandles.com
Social media data:
FB/IG: @brightblackcandle
Twitter: @brtblkcandle
