Vitafresh Produce from the UK is rising its African contemporary produce footprint with the institution of Vitafresh Exports.
Formally launched in November 2024, this new department marks a strategic transfer to solidify South Africa as the corporate’s main supply of contemporary produce for international markets.
Daniel Badger, Managing Director of Vitafresh Produce within the UK, relocated to South Africa in Might 2024. He has been overseeing the setup of the brand new operation.
“The primary merchandise exported from South Africa are butternut squash, citrus, grapes, berries,” he instructed Recent Plaza.
“We will even add produce from all over the world to our vary: limes, peppers, figs, candy potatoes, melons, and extra.”
“South Africa will likely be our fundamental supply nation and the principle locations would be the UK, Europe, Center East, Asia, Russia, and USA.”
Exploring new contemporary produce markets and partnerships
To diversify its product portfolio and guarantee year-round provide, Badger and his crew have been forging connections with growers and exporters in different African international locations.
In early December, Badger visited Egypt, a key rising marketplace for Vitafresh, to determine new partnerships.
“The journey was an awesome alternative to see a various vary of growers of their farms and packhouses,” Badger added.
“Sourcing citrus from Egypt will give us a year-round provide of citrus and Egypt is rising an increasing number of quantity 12 months on 12 months.”
Past citrus, Vitafresh goals to supply extra quantity of different contemporary produce from Egypt, together with:
40 containers of candy potatoes40 containers of oranges25 containers of crimson and yellow onions10 containers of cherry and spherical tomatoes10 containers of lemons10 containers of iceberg lettuce5 containers of spring onions
These merchandise will complement South African exports and broaden the corporate’s choices to its international buyer base.
What makes South Africa such a profitable provider of fruit and veg?
Tell us by clicking on the remark tab under this text or emailing information@thesouthafrican.com or sending a WhatsApp to 060 011 021 1.
Subscribe to The South African web site’s newsletters and observe us on @TheSAnews on X and The South African on Fb for the most recent information.
