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Backbase and Seven join forces to drive digital banking innovation in MEA

January 2, 2025
in Black Media
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Partnership goals to revolutionize banking with seamless, scalable, and next-generation buyer  experiences.

Backbase, the worldwide chief in Engagement Banking, proclaims its strategic partnership with Seven, a consulting agency and integrator of digital and AI options based mostly in Morocco. This collaboration brings collectively Backbase’s Engagement Banking Platform, with Seven’s deep experience in digital transformation in banking, setting a brand new commonplace for innovation and buyer expertise throughout monetary establishments in Africa and the Center East.

Acknowledged for its position in remodeling digital banking providers, Backbase empowers banks to ship tailor-made, seamless experiences for his or her clients, driving elevated digital adoption and engagement, whereas enabling banks to scale back tech debt and enhance operational effectivity. By way of this partnership with Seven, Backbase goals to additional lengthen its attain and affect within the area, leveraging native information and technical experience to deploy next-generation banking  options.

Regional empowerment via innovation

Seven, recognized for its strategic method to digital transformation, knowledge technique, and product innovation, enhances Backbase’s mission to reinvent banking. Collectively, they’ll present monetary establishments with the instruments and techniques wanted to navigate the complexities of digital transformation, tailor-made to their distinctive operational challenges. Seven brings intensive banking experience to assist Backbase and its purchasers within the MEA area. With robust mission administration and implementation capabilities, Seven will assist design, combine, and ship Backbase options, making certain sooner and extra environment friendly supply

Aymen Daoud, Regional Head North and West Africa at Backbase, said, “Our partnership with Seven is pivotal in bringing premium digital banking options to our strategic markets in Africa and the Center East. With their deep understanding of the native banking panorama and our market-leading Engagement Banking Platform, we are able to remodel the way in which monetary establishments function to successfully ship progress, operational excellence, and buyer satisfaction in Morocco and past.”

Jalal Benabdouh, Managing Director at Seven, stated “As a key participant in digital transformation for monetary providers, we’re really excited to announce our partnership with Backbase and convey to our purchasers the industry-leading digital banking platform. Our dedication to driving innovation for our clients in banking can contribute to the transformation of the digital banking panorama within the MEA area and convey extra worth to their digital journey. This partnership is an illustration of Seven’s long-term dedication and funding in offering our purchasers with probably the most progressive and leading edge options.”

 



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