*(CNN) — Beyoncé has revealed she will probably be launching a hair care line on February 20. The 29-time Grammy winner introduced on Instagram, posting a cryptic video that includes obvious house film footage of her mom’s salon Headliners, in Houston, Texas — the place Beyoncé had her first job sweeping hair.
A makeshift projector display exhibits snippets of childhood movies; Beyoncé in a pink tracksuit wandering the salon flooring, Tina Knowles dressed up for the night, waving to the digicam together with her younger daughter in tow, sporting a flourishing afro. “Hair is sacred,” learn Beyoncé’s caption as she revealed the model identify, Cécred.
Intermixed together with her household’s archival footage are clips of hair washing, braiding, and silk presses. Tina Knowles’ affect on her daughter’s profession has been far-reaching — one of many first music movies Future’s Baby shot was for his or her first number-one hit “Payments, Payments, Payments,” (1999), a story of a disillusioned, impartial lady triumphantly reducing off the deadweight of her boyfriend.
“There may be energy in group, and I noticed that rising up the daughter of a salon proprietor,” Beyoncé instructed Harper’s Bazaar in 2021. “I used to be uncovered to so many entrepreneurial ladies that I admired. Medical doctors, enterprise homeowners, artists, lecturers, moms — all of them got here via my mother’s salon. I noticed firsthand how a salon generally is a sanctuary for girls.”
“I’ve seen how a lot Black ladies’s feelings are connected to our hair and wonder,” Bey additionally instructed the journal. “The sweetness trade doesn’t all the time perceive these feelings and what we’d like. I wish to construct a group the place ladies of all races can talk and share a few of these secrets and techniques, so we are able to proceed to help and deal with one another. I wish to give ladies an area to really feel their energy and inform their tales. That’s energy.”
Whereas particulars about what merchandise Cécred will provide are but to be shared, a trademark request filed in the summertime of 2022 clears the corporate for the manufacturing of hair care preparations, candles, vitamin dietary supplements, electrical hair styling instruments, combs, hair equipment, pillowcases, and 4 different items and providers classes.
Whereas the launch date is now imminent, eager followers of Beyoncé might recall that she teased this enterprise in Could final 12 months, telling her followers on Instagram about how she watched her mom at work: “Having realized a lot on my hair journey, I’ve all the time dreamt of carrying on her legacy.”
Beyoncé is just not the primary superstar to not too long ago enter the world of hair care. In 2019, Tracee Ellis Ross launched Sample, a now-award-winning pure hairline centered on “curl-conscious and textured” clients. Two years later, “Associates” star Jennifer Aniston – whose shiny, face-framing layers grew to become often called “The Rachel” haircut on TikTok – launched a line of vegan and cruelty-free hair merchandise referred to as LolaVie.
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