LaTavia Roberson, an authentic member of the enduring music group Future’s Baby, hosted a pop-up store at The Weekend in Houston to introduce her new make-up line, The Queen Kollection, below her magnificence model Bouji Lip Cosmetics on Dec. 20.
Returning to her hometown allowed her supporters to preview the gathering and stand up shut and private with the award-winning singer. This enterprise isn’t nearly make-up; it’s a journey of self-expression and empowerment for ladies and women.
“I’ve at all times had a facet of issues I wished to do outdoors of music. For some unusual motive, folks simply are not looking for me to do this,” she mentioned throughout a reside Q&A session. “I imagine all girls are completely stunning. You’re going to get excellent high quality. If you wish to go lunch, a hoedown, you’re nonetheless going to be a queen.”
Launching her make-up line in Houston held profound significance for Roberson. “Houston is the place I discovered my voice as an artist. Bringing The Queen Assortment right here is my manner of giving again to the town that nurtured my desires,” she mentioned.
Roberson opened up in regards to the challenges she confronted with make-up within the leisure trade.
“One of many challenges is about [finding the right shade for your] pores and skin complexion. Understanding what it’s that makes you are feeling stunning,” she mentioned.
The gathering is her response to these challenges, a variety designed to be inclusive and empowering for everybody.
Behind every product within the Queen’s Assortment lies a rigorously crafted title, resonating with the folks and issues that deliver her pleasure. From “Marie,” lipgloss named after her mom, to her favourite shade shade, “Purple Rain,” each merchandise tells a narrative.
“These are names that [bring] me residence, even when folks don’t perceive it,” says Roberson.
The pop-up store was greater than an occasion for Roberson’s supporters. It was an intimate expertise to help one other Houston native who’s “exhibiting out” for Black girls in entrepreneurship.
“No person is aware of us higher than us. I’m so proud to have that illustration on this magnificence house as a result of we’d like it,” mentioned attendee LaCheryl Ivy. “We’re stunning already, however to have the ability to improve that magnificence and construct confidence is totally superb.”
