by Rafael Pena
December 21, 2023
Massive Dave’s Cheesesteaks introduced a strategic growth plan in partnership with former Pepsi president to open 10 places in Florida.
Philadelphia’s legendary cheesesteak taste is primed to captivate the Sunshine State as Massive Dave’s Cheesesteaks unveiled an bold growth technique on Dec. 20 through Instagram. The franchise’s collaboration with former Pepsi President Derek Lewis was unveiled throughout a particular occasion hosted at Breakfast at Barneys in Atlanta, marking a big step towards bringing the genuine style of Philly to a number of places throughout Florida, as reported by The Quintessential Gentleman.
In 2020, Derrick Hayes, the originator of Massive Dave’s Cheesesteaks, launched into a capital-seeking mission for his enterprise. Throughout this pivotal meeting, he crossed paths with Lewis, a former Pepsi govt, establishing a connection that might evolve right into a strategic partnership. The first goal: to increase the attain of the adored cheesesteaks to a wider viewers.
Hayes, an fanatic for his Philly roots, couldn’t include his pleasure, stating, “When this man stated Pepsi out his mouth, I couldn’t shut up as a result of I’m from Philly. And that’s what we drink.” The impromptu connection resulted in Lewis visiting one in all Massive Dave’s Cheesesteaks places simply two days later.
Lewis expressed his enthusiasm for the partnership, saying, “We’re right here tonight to actually kick off what’s going to be a partnership. Whenever you introduced the franchising deal, I used to be very intrigued by that, I used to be very enthusiastic about that, for one, as a result of now you get an opportunity to place all your exhausting work and scale.”
Lewis has dedicated to opening a minimum of 10 places in southern Florida as a part of the franchise settlement.
Reflecting on his journey, Hayes highlighted his rise from difficult circumstances.
“I got here from the Ghet-to. Like, if you purchased your home within the ’70s and also you paid $7,500, ghetto,” he stated.
Lewis shared his satisfaction in attaining generational success, noting that his kids now reside in a rustic membership. The growth to Florida will not be solely a big milestone for Hayes but in addition a testomony to his dedication to construct a legacy.
With the strategic partnership with Lewis, Massive Dave’s Cheesesteaks goals to grow to be a family identify in Florida, promising to carry the genuine flavors of Philadelphia to a brand new and various viewers.
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