Adidas will promote not less than a part of its enormous stock of Kanye West’s Yeezy merchandise and donate the proceeds, the German sportswear group’s boss stated Thursday.
The merchandise has been in limbo since Adidas ended its partnership with the controversial rapper.
The corporate’s CEO Bjorn Guden informed shareholders at an annual normal assembly that “burning the products isn’t the answer”.
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“What we are going to attempt to do over time is to promote a part of these items and to donate the cash to organisations that assist us and which even have been damage by Kanye’s statements,” he stated.
“After we will try this and the way we are going to do that isn’t clear however we’re engaged on it,” he added.
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Adidas halted its tie-up with West — now identified formally as Ye — in October after he made a sequence of anti-Semitic outbursts.
Consequently, the group ended manufacturing of the extremely profitable Yeezy line designed along with West.
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Doubtlessly not promoting the attire and footwear linked to West would result in a income lack of 1.2 billion euros ($1.3 billion), the group stated when it introduced its 2022 full-year outcomes earlier this week.
© Agence France-Presse
