Emmy-nominated actress Storm Reid has teamed up with way of life model New Steadiness for his or her first sneaker launch. Whereas that is her first official shoe drop, Reid has been a New Steadiness ambassador since October 2021.
The partnership between New Steadiness and the “Euphoria” actress extends past footwear, and additional amplifies Reid’s influential voice inside the business as she ignites significant conversations round illustration, self-expression, and empowerment.
“My first collaboration with New Steadiness just isn’t solely thrilling however extremely significant. This marketing campaign is paying homage to my childhood, rising up in Atlanta,” Storm Reid stated. “I’m so grateful to the crew at New Steadiness for his or her collaboration each step of the way in which in designing this shoe collectively and for being on board to create a marketing campaign that’s consultant of my roots and the tradition of my hometown.”
The shoe options nylon u’lays, suede o’lays, a customized storm branded tongue label, sockliner, and lace aglets. A shock “1720” can also be hidden “someplace” on the shoe, a private aspect that nods to her religion, which Reid famous she desires followers to search out on their very own. Her favourite shade of blue can also be featured on the mannequin through the “N” emblem on the facet of the higher, in addition to the tongue label.
Channel your internal Storm Reid and cop a pair. The sneaker is obtainable for buy on newbalance.com for $110.
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