The Progress Report is a female-led media platform that consists of hosts, Lalaa Shepard, Boss Britt, and DJ Exel.
With their media segments “Skipping Class,” “Blast or Trash Automotive Rides,” and “Lunch Desk Speak,” the hosts try to coach and entertain by way of music and tradition.
The media group shared their ideas on the present state of media.
What made you wish to begin The Progress Report?
Lalaa Shepard: The Progress Report happened at a darkish place in my life, and was the factor that simply occurred. It was God’s calling … it was simply the factor that made sense. It was a necessity as a result of I didn’t hear too many individuals with the sort of background, Black females telling a journalist’s perspective. It was only a want and it was simply God. It simply made sense and it simply all got here collectively.
What do you all take into consideration the media trade proper now?
Boss Britt: There’s a ton of information on the market, and it’s sort of scary as a result of we stay in an age the place you’ll be able to put up a 30-second clip, and other people simply run with it and never even present what occurred earlier than or what occurred after, and now all people is simply caught on this one narrative. It’s a bit of scary how the narrative will get sort of twisted and turned.
I feel a whole lot of platforms are principally clickbait varieties of platforms that simply wish to speak about a whole lot of messy stuff, which is why I like that we deal with progressive issues. You’re not going to see that on our web page. It’s a whole lot of data on the market, however individuals need to be cautious of what they’re taking in and ensure they’re doing their analysis.
Who’s your viewers?
DJ Exel: Initially, we’re in one of many main cities that everyone comes by way of, in order that’s a distinct segment inside itself. Outdoors of that, Lala does PR. Britt and I are out in these golf equipment, reserving these artists, and we have now relationships with them. We’re not simply on YouTube and doing interviews, however we’re outdoors. We pull as much as these occasions. A number of matters we speak about, we sort of comprehend it personally or really feel the vitality. Even with Thug’s stuff, we really feel the vitality in Atlanta. I might say one of many greatest issues is we’re doing this. I’m a DJ, Britt is a number, and Lalaa does PR so this music factor is actual to us. We lived this for over a decade every, in order that’s large for us.
