Worldwide leisure studio MFF & CO has optioned the rights to William Ury’s e-book “Doable: How We Survive (and Thrive) in an Age of Battle.” The corporate is about to develop a fictional universe impressed by the negotiator’s huge expertise in mediating high-pressure conditions akin to nuclear standoffs, labor disputes and peace talks throughout 4 continents.
The unique e-book provides a sensible framework on find out how to cope with battle, introducing what Ury coined “Path to Doable,” in addition to methods akin to “Victory Speech” and “The Balcony” as instruments for radical collaboration. MFF & CO hosted the creator in Los Angeles final week to introduce the challenge at The Meeting, the corporate’s salon-style dialog collection held at their workplaces. A choose group of trade figures was additionally welcomed on the occasion to satisfy the creator.
On the middle of the difference is a fictional anthropologist and backchannel negotiator who works on this planet’s most unstable environments. The challenge will study “each the geopolitical stakes of worldwide battle and the private price borne by those that try to resolve it.”
MFF & CO founders Estela Renner and Marcos Nisti will produce the challenge inside their increasing slate of movie and TV properties. Ury will government produce alongside Alexandre Chade, president of the Brazilian chapter of Abraham’s Path, the worldwide peace initiative Ury based. The creator can be the co-founder of the Harvard Program on Negotiation and co-author of “Attending to Sure,” a best-selling negotiation e-book.
Speaking concerning the adaptation, Ury stated: “In a world the place battle usually feels inevitable, the actual frontier isn’t victory, however risk. This challenge is about displaying that even throughout our deepest divides, there are human pathways to understanding — and that these pathways can form our shared future. Behind each battle are human beings with fears, wants and hopes.”
President of World Content material at MFF & CO Miura Kite praised how Ury’s work has “formed how leaders and communities strategy negotiation world wide.” She added that “there has by no means been a better want for this kind of collaborative philosophy. This challenge permits us to translate these ideas into highly effective, emotionally resonant storytelling that may each be fascinating in addition to inspiring.”
“This challenge may be very near our core as an organization,” added Nisti. “We consider tales can open area for dialogue the place it feels not possible, and ‘Doable’ is about exploring that area with honesty, scale and creativeness. At a time when polarization and battle appear to outline the world, we really feel an pressing want for tales that supply hope and broaden what we consider is feasible.”
The Los Angeles-based MFF & Co originated from the worldwide growth of Maria Farinha Filmes, the main Brazilian influence leisure firm behind hit collection “Ararunas” and profitable documentary franchise “The Starting of Life.”
The rapidly-expanding firm’s slate consists of “Pegasus,” created by Ron Leshem (“Euphoria”) and Amit Cohen (“False Flag”); “Fail-Secure,” directed by true crime pioneer Joe Berlinger (“Paradise Misplaced”) and “Esperanza,” by famend “Metropolis of God” and “Two Popes” director Fernando Meirelles.
Earlier this 12 months, MFF & CO additionally introduced U.S. writers Alexander Maggio, Jenny Lynn and Ted Sullivan will adapt Globo telenovelas for North American audiences. The partnership between the leisure studio and the Brazilian media big will see the writers reimagining the originals in English-language throughout a number of season codecs. The landmark deal was first introduced in August of 2025.
