by Jeroslyn JoVonn
April 15, 2026
Mark Pitts is stepping down as President of RCA Data to launch his new multimedia administration firm, Cofvnders.
Mark Pitts is stepping down as president of RCA Data to launch his new enterprise, Cofvnders, a multimedia administration firm already gaining traction with the announcement of Usher and Chris Brown’s “The R&B Tour.”
The longtime music govt introduced on April 14 that he’ll step right into a consulting function with RCA Data and Sony Music, persevering with to help artists he helped develop, Selection stories. By way of his new firm Cofvnders, based mostly in New York and Los Angeles, Pitts can even play a key function in producing “The R&B Tour” alongside Stay Nation.
“I’m pleased with all the pieces we constructed at RCA. I really feel blessed to have performed an element in shaping a number of the most vital careers in music, however much more importantly, in main and serving to information the lives of younger ladies and men. That’s legacy,” Pitts mentioned in a press release. “I’m wanting ahead to persevering with to work with RCA and Sony Music in a brand new capability, whereas additionally feeling extra energized than ever about what I’m constructing with Cofvnders. After greater than 25 years on this enterprise, to nonetheless really feel this stage of pleasure is a blessing in itself.”
With greater than 30 years within the trade, having acquired his begin underneath Sean “Diddy” Combs at Dangerous Boy Data, co-managing acts like The Infamous B.I.G. and Religion Evans earlier than co-founding ByStorm Leisure with Wayne Barrow in 1998 and happening to signal artists together with J. Cole, Miguel, and Ro James, Pitts is now using his connections and experience with world attain in thoughts.
Now, via Cofvnders, Pitts has partnered with lawyer and entrepreneur Tamayu Takayama to launch the Tokyo Sound Continuum, a songwriting initiative connecting U.S. producers with Japanese creatives, backed by Japan’s Company for Cultural Affairs. The hassle marks the beginning of a broader plan to raise Japanese expertise on the worldwide stage.
The Brooklyn native has continued shaping the tradition behind the scenes. Pitts held roles at Arista Data, contributing to Usher’s diamond-certified album “Confessions,” earlier than turning into President of City Music at Jive Data, the place he signed a younger Chris Brown and managed J. Cole.
Following the Jive-RCA merger, he was named President of City Music at RCA Data and, in 2021, was promoted to president underneath CEO Peter Edge. Throughout his tenure, he additionally helped develop artists like Latto. Now, Pitts is targeted on constructing world connections as music consumption continues to evolve and tapping into his decades-long relationships with Usher and Chris Brown to provide what’s anticipated to be the R&B tour of the yr.
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