Music producer David Xavier Sanchez, recognized within the business as David Daxsen, began creating music at age 15 with solely a heavy Toshiba laptop computer, a $60 MIDI keyboard, music manufacturing software program, and his ingenuity to make his method into the music business.
13 years later, the entrepreneur who was born right into a hardworking middle-class household in Ecuador now owns 52 report labels, collectively referred to as Daxsen Music Group, and has collaborated with famend figures reminiscent of Snoop Dogg, Flo Rida, Tiesto, Steve Aoki, Hardwell, Alesso, and extra.
Furthermore, the 27-year-old has amassed a fortune of roughly $400 million and made a robust influence in different areas reminiscent of media, luxurious way of life, actual property, and philanthropy.
In an unique interview with Benzinga in regards to the music business, Daxsen outlined what he believes are the important thing steps in album manufacturing.
At the beginning, the entrepreneur emphasizes the significance of the concept.
“First, you must create the idea — what you’re going to do,” Daxsen mentioned. “Normally, you’re within the studio, jamming, producing concepts, and fascinated about what you need to convey.”
Subsequent, it’s essential to pick which songs from the preliminary creations align with the artist’s chosen idea for his or her album.
One other basic step is the precise recording, adopted by elective steps which are usually undertaken in skilled manufacturing, reminiscent of mixing (the method of balancing and equalizing the relative quantity and sound sources) and mastering (the ultimate step of post-production, when the sound is optimized for playback on all methods and codecs), in addition to designing the album cowl.
Right here Daxsen considers an important step, which musicians and producers usually overlook: distribution and promotion.
“After you have the product, an important factor — extra essential than having a superb cowl, a superb video, or operating the most effective social media advertising marketing campaign — is having a superb distribution marketing campaign. It’s the best way your music will generate royalties, attain platforms, be in the suitable locations in the suitable method, and be correctly compensated,” defined Daxsen.
As for promotion, he advises it needs to be anchored in a strong technique on digital platforms like Spotify Know-how S.A. (NYSE: SPOT) and Alphabet Inc.’s (NASDAQ: GOOGL) YouTube, that are those that may generate royalties.
“You possibly can have the most effective content material, but when nobody sees it, what’s the purpose?” Daxsen mentioned.
“That’s one of many greatest errors artists make. I see artists worldwide who’ve unimaginable mastery, unimaginable recordings. They’ve made music movies investing 1000’s and 1000’s of {dollars}, however in the long run, there’s no promotion. No one listens to them; they don’t get wherever,” Daxsen concluded.
Produced in affiliation with Benzinga
Edited by Judy Marie Sansom and Sterling Creighton Beard
