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Coco Gauff Defends 4C Hair In New Ad For High-Fashion Brand

April 12, 2026
in Beauty & Hair
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Supply: Robert Prange / Getty

Coco Gauff is doing what champions do: main within the face of adversity and galvanizing others whereas she does it. This time, it feels private, cultural, and even a bit trendy too.

The tennis champion is talking out after receiving backlash over her hair in a current luxurious marketing campaign. Coco is correct at house on the tennis court docket in Miu Miu’s newest editorial, showing with the model’s Vivant purse.

Within the pictures, Coco poses with the bag in a crimson high and a blue pleated skirt. Her hair is pulled again right into a ponytail and completed with a bow.

RELATED CONTENT: Coco Gauff’s ‘Crash Out’ Vid Proves The Media’s Obessession With The ‘Offended Black Lady’ Trope [Op-Ed]

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The advert was clearly meant to get the women prepared for spring with a sizzling new purse (and a few playful, sporty aptitude). As an alternative, some selected to deal with every thing however the bag, zeroing in on Coco’s hair.

Some social media commenters mentioned they thought her hair seemed messy or not polished sufficient for the marketing campaign. Others joked about her total look.

However Coco did what Coco does. She responded with grace and confidence, saying precisely what wanted to be mentioned.

‘My 4C Hair Is Good Sufficient’: Coco Gauff Claps Again

“I did my on a regular basis hair and make-up as a result of that was personally the purpose,” Gauff reportedly mentioned on TikTok in response. “My 4C hair is nice sufficient for a high-fashion model like Miu Miu to advertise considered one of their latest launches. So if my hair is nice sufficient for that, then yours is nice sufficient to do no matter you want it to do.”

What feels unhappy, and truthfully exhausting about this example, is that that is removed from the primary time a Black feminine athlete has confronted this sort of scrutiny. Simone Biles and Gabby Douglas have each handled it. Serena and Venus Williams have too. Whether or not the criticism comes throughout competitors or in a luxurious marketing campaign, it’s pointless and stems from the identical drained bias.

Black girls mustn’t must maintain defending their magnificence, their selections, or the way in which their pure hair exhibits up on the planet.

Nonetheless, Coco took the second and turned it into one thing larger. She used it to remind different Brown ladies, particularly ladies with hair like hers, that they don’t want anybody else’s approval.

She added, “On the finish of the day, individuals who hate in your look and hate on the way in which that you just look have one thing deeply insecure about themselves. The one motive individuals touch upon individuals’s seems, particularly individuals who current themselves of their most pure sense, have one thing deeply unsuitable with them.”

To Coco, keep stunning and unbothered. Preserve accumulating your luxurious checks, profitable competitions, defending your peace, and displaying up precisely as you might be. Interval.

RELATED CONTENT: America Is ‘The Worst?’ Coco Gauff Sparks On-line Chaos After Followers Drag Her ‘Out Of Contact’ Feedback—20 Wild Reactions



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Tags: brandCocoDefendsGauffHairhighfashion
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